Eli,
Our past experience estimating costs of supporting conferences and
marketing material is that there are lots of OSGeo related events around
the world (45 last year which made use of OSGeo-Live), and costs of
covering such promotional material is expensive, typically $1,000 to
$2,000 at least to cover all conference expenses).
So what the marketing committee do cover is an Exhibition Pack per local
chapter, which does have some space in it for shirts for attendees.
http://wiki.osgeo.org/wiki/Exhibition_Pack
What I'm proposing is that we now cover a bit more of the consumable
items, and I've noticed at past conferences that the most interesting
thing attendees pick up is the OSGeo-Live DVD.
On 4/04/2013 1:34 PM, Eli Adam wrote:
I have long thought that certain store items should be subsidized as
promotion/marketing rather than fund-raising efforts. This would be
marketing throughout the entire world. Think of the email list stats
converted into shirt/sticker display!
For instance, the iconic black shirts
http://www.cafepress.com/osgeo/1752234 and the laptop sticker,
http://www.cafepress.com/osgeo.384183363 which should probably also be
available as a black background rather than white (clear is ok).
What do other people think of trying to increase OSGeo visibility
through clothing and stickers?
My run at the $.02, Eli
On Tue, Mar 26, 2013 at 2:23 PM, Cameron Shorter
<[email protected]> wrote:
In the recent OSGeo Budget [1], the marketing committee has been allocated
$10K, (up from $5K in 2012).
Specifically for: "General events support (starter kits, LiveDVD/USB
matching funds)".
This is in line with OSGeo principles [2]
Packaging and Marketing
OSGeo's marketing effort has primarily been focused around the packaging and
documentation efforts of OSGeo-Live, and to a lesser extend, osgeo4w. In
2012, OSGeo-Live was used at 45 events without OSGeo's financial support. It
has been entirely driven by volunteer labour, with 140 OSGeo-Live
volunteers, and printing costs have been covered by local events or
sponsors.
In the last couple of years, OSGeo has covered local chapter expenses
required to purchase non-consumable items for conference booths(such as a
retractable banner).
In moving forward, OSGeo hope to extend marketing reach by providing
co-contributions toward printing costs of consumable items at conferences,
such as toward OSGeo-Live DVDs.
So based upon this, I'd like to ask for suggestions on how we should update
marketing guidelines [3] on how funding should be allocated.
Here is a rough suggestion for starting:
* Spatial related conferences can receive 100% funding for OSGeo-Live DVD
printing for 10% of expected conference attendees. (Ie, if 500 attendees,
OSGeo will fund printing of 50 DVDs). [Estimated Value: (50 conferences) *
(200 people attending) * 10% * ($2 / DVD) = $2,000.
* Additionally, OSGeo will match sponsorship funds (up to $500) for
conference consumables (such as printing OSGeo-Live USBs - LOC to decide how
best to spend this). [Estimated Value: (15 conferences) * $200 = $3,000].
* Marketing pack for non-consumables continued to be allocated to LOCs
requesting it. [Value: 3 * $500 = $1,500]
[1] http://wiki.osgeo.org/wiki/OSGeo_Budget_2013
[2]
http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events
[3]
http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities
--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com
_______________________________________________
Marketing mailing list
[email protected]
http://lists.osgeo.org/mailman/listinfo/marketing
--
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254
Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com
_______________________________________________
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