On Wednesday, November 13, 2002 9:57 AM, Simon Wistow [SMTP:[EMAIL PROTECTED]] wrote: > On another mailing list (I was thinking of you! honest! they meant > nothing) where we were having the perpetual "What pub shallw e go to > next" discussion I mentioned The Jerusalem Tavern and said that I liked > St Peter's ale. I got this reply > > ----- Begin forwarded message ----- > > That St. Peter's the branding exercise, right? Boy Jackson has the odd > > tale to tell... > > Hmm. I read a depressing article in a weekend supplement a while back. St. > Peters was created by the former head of Interbrand (they came up with the > PriceWaterhouseCoopers - phew, that took some getting out - concept, among > other pieces of genius...). > > This guy went on about how he'd always wanted to own a "brand", and stated > that all it took was a couple of pubs, a brewery, and some nice bottles. > There was a comment something like "What's in the bottle doesn't matter, > just what it looks like", and some stuff about outsourcing most of the > production to Scottish and Newcastle or similar. > > I quite like some of the beer, and I've never been to one of the pubs, but > my attitude them has never quite been the same since I read the article... > ----- End forwarded message ----- > > > That makes me feel dirty - even though I love the ale. Anybody know > anything else?
Go check out http://www.stpetersbrewery.co.uk/ for the full story. I don't disapprove of what they have done. Ivor.
