On Wed, 13 Nov 2002, Simon Wistow wrote: > > That St. Peter's the branding exercise, right? Boy Jackson has the odd > > tale to tell... > > Hmm. I read a depressing article in a weekend supplement a while back. St. > Peters was created by the former head of Interbrand (they came up with the > PriceWaterhouseCoopers - phew, that took some getting out - concept, among > other pieces of genius...).
This seems to be true, and they even happily admit it on their website. http://www.stpetersbrewery.co.uk/index.htm?p=develop&t=htm dunno about the outsourcing bit - they claim to brew their beer in a manor house in surrey. I still haven't tried their cask ale... billy -- "The sky was the colour of television, tuned to a dead whelk" Billy Abbott [EMAIL PROTECTED]
