On 12/9/08, Tim Sweetman <[EMAIL PROTECTED]> wrote: > > The idea with branding is a bit like "user experience design". You > claim that your remit is very broad, including everything about how > the thing in question (the Perl language, the overground network, > whatever) is perceived by its its users, but then, in practice, you > just concentrate on sticking logos on things. If that involves > sticking cheap looking stickers on Silverlink-branded trains, that's > fine. If that involves creating a whole new category of train, > "overground", which corresponds to nothing that the customer (or > passenger) can make sense of, so be it. > > To put it another way: the emperor is butt naked, and freezing his > arse off. > > On 9 Dec 2008, at 11:31, Nigel Hamilton wrote: >> Branding is important for idea packaging and transmission. A brand >> simplifies sending a message and in these agile, ajaxian times > > To paraphrase Ian Hislop: If these are agile times, I am a fruit tree. > >> where people >> are suffering from attention poverty Perl needs a way of attractively >> packaging some of its more hairy messages. > > package Message::Hairy; > (etc) > >> I'm really glad to see Perl6's branding strategy in action. It's a >> great >> idea to make Perl the umbrella brand as it gives room for sub- >> brands to >> grow: rakudo, pugs, elf, (smop - needs one) etc. and it also hedges >> risk. >> >> Just look at the way the Apache and the Mozilla foundation manage >> branding. >> There is a clear umbrella mark (the feather, mozilla) but there's >> room for >> complimentary sub-brands (lucene, firefox respectively). So I think >> the Perl >> foundation is on the right track with Perl(R). >> >> Although I think there are two further things that would help: >> >> * A Larry-approved strapline for Perl - what is it? why should I >> use it? >> what itch does it scratch? >> * An assignment of "perl.com" back to the Perl Foundation [1] > > * Perl 6 actually being able to do stuff > > * A Perl user group that didn't just insult n00bs when they turned up > > * A culture surrounding the language that didn't privilege obscurity > over sensible engineering > > (I know, crazy stuff) > > ti' >
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