It is something other than keeping their models proprietary that gives OpenAI dominance. There are many competing systems, both public (llama, openassistant) and private.
Something common in the ecosystem seems to be the lack of novel algorithmic engineering. Many of the things OpenAI does are not complex and done only in the simplest manner. It’s notable that the domain involves technology that could outcompete with humankind’s skillset and very existence. This could be part of why the playfield is different than tradition.
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