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http://www.insanely-great.com/news.php?id=477
1394 Trade Association adopts Apple''s FireWire logo
By ron carlson, Insanely Great Mac
May 29th 2002
Finally, there''s one official logo and branding device for IEEE 1394 products
The 1394 Trade Association (TA) and Apple have announced that the FireWire trademark,
logo and symbol have been adopted as a brand identity for the IEEE 1394 connection
standard in a no-fee license agreement between the TA and Apple. In addition, Apple
has granted the TA the right to sub-license the FireWire Trademark for use on
products, packaging and promotion of the standard.
"Apple is delighted that the 1394 Trade Association has decided to adopt FireWire as a
brand identity," said Philip Schiller, Apple''s senior vice president of Worldwide
Product Marketing. "This is yet another significant sign that FireWire momentum
continues to build in the marketplace."
With its high data-transfer speed and hot plug-and-play capability, FireWire has
become the standard in cutting edge digital video and audio devices, as well as
external storage devices and high-speed peripherals. FireWire has become the
established industry standard for both consumers and professionals. Analysts predict
that FireWire will be included on more than 64 million personal computers and nearly
100 million digital devices by the end of this year.
Also included in the agreement, which was approved by the 1394 Trade Association Board
of Directors, is a new version of the FireWire logo specifically designed for the
TA''s compliance program. Apple has granted the TA the exclusive right to sub-license
the FireWire compliance logo to other vendors.
"The adoption of FireWire as our promotional and compliance logo gives consumers a
simple way to identify products based on this connection standard," said Brian Eble,
director of marketing of the 1394 Trade Association. "This agreement makes FireWire
the recognizable brand for 1394 enabled products."
Analysis: One wonders why this or a similar move hasn''t taken place long before now.
FireWire held the computer industry''s attention for about a half year - 12 to 18
months ago. This likely means IEEE 1394 will remain a niche technology that is more
expensive.
I use Firewire and love FireWire, but as a friend of mine who works at a Taiwanese
motherboard manufacturer says, ''IEEE 1394 is clearly superior technology that has
been very poorly marketed.''
Post your comments at:
http://www.insanely-great.com/news.php?id=477
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