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http://www.insanely-great.com/news.php?id=478

Macromedia''s MX product line ships
By ron carlson, Insanely Great Mac
May 29th 2002

The company has delivered a slew of promised X-compatible whole-numbers updates before 
the end of the month as promised

Macromedia has announced the availability of its Macromedia MX product line. 
Macromedia Studio MX, Macromedia Dreamweaver MX, Macromedia ColdFusion MX, and 
Macromedia Fireworks MX are all available for immediate purchase today from the 
Macromedia Online Store. Combined with Macromedia Flash MX, which began shipping in 
March, these products form an integrated product family for creating rich Internet 
applications that promise significantly more intuitive, responsive, and effective user 
experiences. Macromedia enables designers and developers to deliver solutions across 
the widest range of operating systems, browsers, and mobile devices in the industry.

Individually, the products in the Macromedia MX family are major new releases that 
offer designers and developers powerful new functionality for creating effective user 
experiences across the spectrum of Internet solutions, from basic websites to complex 
web applications. The Macromedia MX family is designed to leverage leading Internet 
standards including the Microsoft .NET Framework and Java application servers, XML, 
accessibility, and Macromedia Flash Player, the most widely distributed rich client on 
the Internet, which is deployed to 98 percent of web users. Rich Internet applications 
take advantage of rich client technology, which extends the capabilities of web 
browsers and Internet-connected devices.

"The Macromedia MX product line has enabled us to create software that allows large 
companies selling through multiple sales channels to manage their presales process, 
significantly increase their lead closing rate, and increase their marketing ROI," 
said Axel Schultze, CEO, Blue Roads. "Macromedia enables us to deliver a presales 
solution whereby salespeople have all relevant lead information in front of them with 
an intuitive interface that helps them be more productive."

The company''s press release unfortunately doesn''t mention when these products will 
be available at retailers and third-party online dealers.

Analysis: One has to wonder if Macromedia really knows what it''s doing -- a massive 
boom to be followed what could be a massive bust. The new features and supported 
protocols, such as M$'' .Net (I know it''s not a protocol and it pains me to refer to 
it as such, but I can''t think of a better word), make it rather necessary I suppose. 
Then again, if their plan pays off -- "revolutionizing" the way the web works -- it 
will all have been worth it.


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