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http://www.insanely-great.com/news.php?id=1357
Apple Store rings up millionth customer
By ron carlson, Insanely Great Mac
December 6th 2002
20 countries, eight languages and counting, the mothership hits another milestone
Apple has announced that its award-winning Apple Store had its millionth unique
customer this week. Featuring extensive build-to-order capabilities and easy 1-Click
shopping, the mothership's virtual on-line retail outlet currently operates in 20
countries and eight languages, and offers its entire product line of hardware and
software plus third-party software and solutions.
�Reaching our one-millionth customer is a major milestone and is proof positive that
our online shopping experience is second to none,� said Tim Cook, executive vice
president, worldwide sales and operations. �The Apple Store is a popular way for a
growing number of consumers and businesses to buy Apple products, and with extensive
build-to-order capabilities, easy 1-Click shopping and free shipping on orders, it�s
never been easier to buy a Mac online.�
A the world is a better place.
Editor's note: At face value, this announcement validates Apple's increasingly
inward-looking business strategy. However, a breakdown of where and how the online
Apple Store would be more instructive and might be just the thing for getting the
company's stock price out of the toilet -- ie how costs, profits, the customer
experience, etc have been improved.
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