=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
This E-mail is Sponsored by: Small Dog Electronics
--> Specializing in New & Factory Refurbished Apple computers <--
Surf to <http://www.smalldog.com> Check out our daily specials!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
http://www.insanely-great.com/news.php?id=1680
Google tops Apple in branding poll
By ron carlson, Insanely Great Mac
February 11th 2003
The world's most-popular search topped a long list of perennial favorites
Reuters reports that the Internet search engine Google was voted "brand of the year"
in a poll conducted by Interbrand, a British marketing agency. The web's most-popular
search engine topped Apple, which ranked second, as well as Coca-Cola, third.
"Started by a couple of techies, Google is kind enough to hide its high-tech interior
from the public and give us nothing but a friendly, easy to use, clear, clean
exterior," Interbrand's Robin Rusch is quoted by Reuters as saying.
The poll, which included 1,315 respondents described as professionals and students in
72 countries, were asked which brand had made the most impact on their lives in 2002.
However, as Reuters notes, the poll was taken on-line and this could explain in part
Google's good fortune. The news agency as posited that Apple's second-place showing
was helped by its legions of web-savy users.
Regarding Apple, Rusch is quoted as saying, "[Apple's] steady array of new product
releases and cheeky David-to-Goliath positioning makes it hard not to notice and
perhaps explains why our readers tend to favor it."
In the survey, Google polled 15 percent, Apple, 14 and Coca-Cola 12 percent. Starbucks
and Ikea came in fourth and fifth places, respectively.
Editor's note: Conspiracy! That's what it is...
As an aside, what's the web tie-in that explains Coke's third-place showing?
=-=-=
Web links for articles available on Web site version. Please refer to Web site version
for all revisions, corrections and updates.
Post comments to this article and view reader comments at the Web site. Web site
version of this article can be viewed at:
http://www.insanely-great.com/news.php?id=1680
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Copyright (c) 2002 Insanely Great Mac. All rights reserved. This article
may not be republished in part or whole without explicit written
permission from Insanely Great Mac.
Brought to you by Insanely Great Mac <http://www.insanely-great.com/>
Please visit <http://www.insanely-great.com/macnews.php> to manage your
subscription (Subscribe, Digest Switch, Unsubscribe).
Subscription problems/questions please email [EMAIL PROTECTED]
