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http://www.insanely-great.com/news.php?id=1881
Apple opens Rendezvous Logo program
By ron carlson, Insanely Great Mac
March 25th 2003
The mothership's industry-leading networking technology gets a marketing boost
Apple has begun offering Rendezvous developers a way to better market products that
use the technology, the Rendezvous Logo program.
"Have you created a great product that uses Rendezvous?" asks the mothership. "Tell
the world by using Apple's Rendezvous logo."
Though Rendezvous isn't yet a household word, the establishment of a logo program
should give this "revolutionary" technology a needed boost by providing unified
branding much like the USB and FireWire products come to market with.
The logo program rules include, some might say obviously so, the stipulation that
software and hardware products must be Mac OS 10.2 (or higher) compatible.
Editor's note: Some have said the adoption of FireWire, which until last year lacked
unified visual branding, suffered because of Apple's initially high licensing fees and
inconsistent marketing. That Apple is apparently moving to head a similar problem with
Rendezvous has to be taken as a positive sign that things may be better this time
around.
>From your perspective, should Apple be doing more to promote Rendezvous? Like, for
>example, selling the handful of Rendezvous-aware products currently available on its
>website?
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