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http://www.insanely-great.com/news.php?id=1895
IDG announces Create
By ron carlson, Insanely Great Mac
March 26th 2003
The event, which replaces Macworld, is targeted at design, publishing, video and audio
pros
IDG World Expo has announced Create, an industry event which will focus on technology
and professional solutions for the creative arts, including design and publishing,
video and music. To be held July 14-18, 2003 at New York's Javits Center (bye bye
Boston), Create will offer an agenda full of the creative community's best practices,
including new insights from cutting-edge artists in a wide spectrum of disciplines.
"It's time for a change, and time for an event which addresses the increasingly
tech-savvy community of artists, designers, directors and musicians," said Colin
Crawford, vice president, business development and operations, IDG. "We're very
excited about the new event, and hope the creative community is looking forward to a
different kind of learning and networking experience with Create."
"Apple has an amazing community of professional customers in the greater New York area
and we are excited to be part of launching a new event designed specifically for
them," said Philip Schiller, senior vice president, worldwide product marketing, the
mothership. "We are working with IDG to help make Create a new event where our pro
customers can immerse themselves in the latest technologies and solutions."
Create is an event for filmmakers, directors, graphic designers, broadcast
journalists, publishers, musicians, music executives, producers and others driven by a
desire to learn the latest creative techniques and to exchange new ideas with their
peers. Create's in-depth conference program is designed for beginners and experts,
professionals and consumers - all those who want to immerse themselves in creative
arts.
Create's educational programs, running all week long, will include one- and two-day
tutorials, two levels of conference sessions for beginner/intermediate and expert
users, labs and various feature presentations - each with a different focus. The
Create exhibit floor, open from July 16-18, will feature products that complement the
event's educational content and emphasize technology for the creative arts.
Editor's note: A three-day show with a week's worth of the usual seminars, speakers,
etc. It's good the show will go one. It could be good if this event attracts a slew of
would-be "switchers." It will be bad if this event gets co-opted by the Wintel people.
BTW, I posited in an earlier report Apple that would wait until the last minute before
signing on the dotted line: I was wrong.
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