Yeah.  I’ve been a pretty consistent Apple advocate since about 2007 with the 
Mac.  Back then there was a lot to write home about.  Now I’m just not sure.  
The change is palpable.  I wasn’t totally behind Steve the autocratic 
ringmaster but at least he had the good sense to put the consumers first, 
because that’s what made Apple different and made them so much loved.  Tim 
seems like an alright bloke but his ambitions for Apple seem way to operational 
and profit-centric, so that anything that isn’t the latest hot thing to get the 
high-pressure investors in a fit of capitalist ecstasy is an expense to be 
spared.  The phone is leading the pack, of course, but this ship isn’t going 
anywhere without some inspiration about how things should be done.  I also fear 
for the Mac and believe that it still has a future if Apple would only 
acknowledge the form factor, even though I just know it’s on borrowed time now. 
 I’d love to have been in the board room when they concluded that they had to 
keep the Mac around because otherwise there’d be nothing for the iPhone fans to 
buy for their next college computers, or for developers to develop iPhone apps 
on, even though it put an unwelcome dent in the returns.  Tim is quite the iPad 
fan too, and can’t imagine why anyone would want a PC (or Mac, by oblique 
extension).  It’s this gradual transformation from a wonderful company that 
makes products we never realised we wanted to just another materialist 
technology giant that makes me sad.

I guess I’d like to see the watch become more independent because you could 
then do the basics as long as you had previously visited the remote Wi-Fi 
network with your iPhone.  But then I’ve heard both sides of this, and do 
accept that the watch as extension can work, provided you come to it with that 
expectation.

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