One way to avoid these storage plans is to back everything up to a computer.   

> On 4 Feb 2018, at 21:01, M. Taylor <mk...@ucla.edu> wrote:
> 
> How Apple profits from selling you iPhones with little storage
> By Jefferson Graham, USA TODAY Updated 6:49 p.m. PST Feb. 3, 2018 
> 
> LOS ANGELES - Sure, Apple sold a boatload of iPhones in the holiday quarter
> and made a mint.
> But beyond the cash cow that is new iPhone sales, it also revealed how it's
> profiting by selling units that don't have enough room to hold all its
> customers' photos, videos and apps.
> 
> The iconic iPhone maker this week said it shipped 77.3 million iPhones,
> along with 13.1 million iPads and 5.1 million Macintosh computers. 
> 
> But the more interesting number is the growing size of the iPhone army-now
> at 1.3 billion people, up from 1 billion two years ago. 
> "That's 300 million extra people you can sell to," says Patrick Moorhead, an
> analyst with Moor Insights.
> The No. 2 division at Apple is Services -including Apple Music, iTunes,
> iCloud- now brings in more revenue than Macs or iPads, selling software, and
> to Moorhead, it's not music subscriptions and iTunes movie rentals that are
> fueling the charge, "but all those iCloud upgrades." 
> Services grew to $8.5 billion, from just over $7 billion in the year ago
> quarter, thanks to all those folks who probably awoke to nagging messages
> from Apple that their iPhone storage was full, and that they needed to
> upgrade, pronto.
> 
> On the old entry level 16 GB phone, the operating system takes up 4 GB of
> space, and many apps now are so big that they clock in near 1 GB as well.
> Even with the now standard starter 32 GB phone, snap some high-resolution
> photos and videos, hold onto your texts and e-mails and a handful of apps,
> and you're soon maxed out.
> 
> The basic iCloud service is free, but with just 5 GB of storage. Apple sells
> iCloud upgrades starting at 99 cents monthly for 50 GB of storage, or $2.99
> monthly for 200 GB. Unless iPhone users are tech savvy enough to figure out
> alternatives, they will be out of room on their devices within weeks of
> purchase. 
> 
> Based on the trajectory of past performance, if Apple never released another
> iPhone, and just sat back and let Services do its thing, reaping about $8
> billion for each of the next four quarters, it could generate $30-$40
> billion a year in revenues just from storing people's photos and videos, and
> selling them movie rentals and music subscriptions. 
> 
> Think about that for a moment.
> McDonald's, the nation's largest restaurant chain, sells about $25 billion
> worth of hamburgers and such every year. Apple already sells more Services
> than it does Macs; now it's poised to sell more software rentals than
> McDonald's generates with Big Macs.
> 
> Original Article at:
> https://www.usatoday.com/story/tech/talkingtech/2018/02/03/how-apple-profits
> -selling-you-iphones-little-storage/303243002/
> 
> 
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