2010/10/1 Graham Lauder <yori...@openoffice.org>: >> >> The families: if the kid wants a computer then either Dad buys a new >> one and the kids get the old, or they buy a new one but mom has no >> say, it's either Dad or the kids because the parents don't know >> anything about computers. > > Nonsense, It's interesting I know quite a few German families here in NZ, > perhaps that's why they migrated, so the wife could make the majority of the > purchasing decisions. ;) I'm afraid that your impressions fly in the face of > all the real marketing intelligence. Dad or kids buy the computers because Mum > has been left out of the demographic, typical given the number of women in the > industry, but target that demographic and Mum becomes decision maker.
I don't know about marketing, I've just been living here for decades and been helping in the computer field for more than 15 years. I hold computer courses entry level, I give advice with computer purchases in families, etc. All my practical experience tells me what I've written here. > Every place is unique, but not as unique as we'd all like to believe, one > thing that marketing tells you. A good example is Micky Ds, the same > everywhere, with slight local variations. Nonsense (to use the same language as you do). You can't apply some junkfood chain success story to computers and software. As I said, I disagree with your points not because I am another marketing guy but because of experience. wobo