Ignoring the misunderstanding about unsubscribing people who complain
via feedback loops, the one actual issue that comes to mind here is --
are you actually passing the email address through in the URL as plain
text? That's a no-no. That would potentially get blocked by multiple
ISPs. And weird stuff can happen -- web pages that cache email content
can end up holding that email address and exposing it to search
engines and scrapers. What you and your ESP should be doing is
encrypting the email address in the URL so that it has no value to
anyone except the recipient -- so that there's no way to scrape the
email address, and no way to unsubscribe some other person by URL
hacking.

It's actually somewhat common for ISPs to redact the recipient address
in email headers or even email copy. Really, your unsub or feedback
tracing link should not be containing email addresses in plain text.
Even if you disagree, keep in mind that the redacting was probably
mandated by the ISP's legal department and you aren't likely to have
much recourse to convince them to change how they do things. In short,
you gotta get on the bus and do it their way.

Regards,
Al Iverson

--
Al Iverson
www.aliverson.com
(312)725-0130

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