should have addressed it to Jan... David H
On Fri, 24 Aug 2018 at 10:07, David Hofstee <opentext.dhofs...@gmail.com> wrote: > Hi David C, > > I've had my dealings with these quote sites... It may apply to you. The > actions you take seem to target email address validity, but Google cites > complaints as the issue. None of your answers seem to target the problem of > "do recipients want the email" effectively imho. > > My question would be: Why would the customer ask for an email address if > the recipient only wants the quote? > Answer: Because the customer doesn't want to "lose" the recipient. > > Question: Does the recipient want anything more than the quote? > Answer: Likely (s)he does not. > > You can: > - Test this by measuring how many temporary email addresses are in the > list (e.g. @mailinator.com). If that percentage is relatively high, > recipients do not trust and/or want to have a relationship with the sender. > Otherwise they would provide their real email address. > - Measure this by adding a "complaint" option in the unsubscribe form (so > you can measure how many recipients didn't want the mails). Be sure to add > a "free field" so people can explain why. Getting complaints and "the > story" behind such issues is what deliverability is about... The > unsubscribe form is by far the most useful tool to understand what > recipients are thinking. > > Bottom line is that unless the recipient wants and expects every email, > providing him/her with real value, the spam button will be hit... In this > business case, getting data from the recipient to entice him/her into > further contact is maybe seen as "aggressive" and people get to vote with > the spam button. > > Yours, > > > David H. > > On Thu, 23 Aug 2018 at 21:26, Jan Schapmans <jan.schapm...@selligent.com> > wrote: > >> Hi David, >> >> >> >> thank you very much for your answer. >> >> >> >> I think you are fully right stating that only changing the sending domain >> and/or IP addresses won’t help. >> >> That’s just why we continue trying other things at the same time >> >> - only targeting recent engaged (open/click) users from the last 10 >> days >> - making sure all clicks on unsubscribe link are processed as an >> unsubscribe (without the users completely processing the unsubscribe flow) >> - deduplicate all send outs (we’ve noticed some users are more than >> once in the system because they’ve filed multiple requests) >> >> >> >> Only thing missing in their best practices, if we are not missing >> anything, is that they don’t do double optin. To get them to implement >> double optin, we are pushing to do this only for Gmail. >> >> >> >> We are: >> >> - using DMARC with reject policy >> - all emails singed with DKIM >> - Google postmaster ip reputation BAD, domain reputation BAD & >> complaint rate ok and of course very low at the end because of no inbox >> placement. In the feedback loop there is no mentioning of any identifier >> you can see below we were in a happy place first, and slowly it got >> worse & worse >> - list is acquired by a webform where users request a valuation of >> their car >> - customer doesn’t want to do double optin, we are pushing to only >> implement it for gmail & googlemail addresses. >> (do you think gmail is also monitoring other domains? google apps?) >> - spam message says (sorry for the Dutch) >> >> >> >> >> >> kr, >> >> >> >> Jan >> >> >> >> >> >> >> >> >> >> >> >> *From:* David Carriger <david.carri...@infusionsoft.com> >> *Sent:* 22 August 2018 22:13 >> *To:* Jan Schapmans <jan.schapm...@selligent.com>; mailop@mailop.org >> *Subject:* Re: Gmail - Anybody out there from Gmail, willing to assist >> with strange reputation issue >> >> >> >> Changing the sending domain and the IP addresses won't help at all if you >> haven't solved the underlying issue, you're just kicking the deliverability >> can down the road. Is the domain using DMARC to prevent spoofing, and >> what's the policy? Are all emails signed with DKIM? What does Google >> Postmaster Tools show for IP reputation, domain reputation, and complaint >> rates? How is the customer acquiring their list? Are they using double >> opt-in? When an email goes to the spam folder, does Gmail show a banner >> saying why it was sent to spam? If so, what's the banner say? >> >> Gmail is very good at spam filtering, so your best bet is to assume >> there's a problem with the sender's practices and work backwards from there. >> ------------------------------ >> >> *From:* mailop <mailop-boun...@mailop.org> on behalf of Jan Schapmans < >> jan.schapm...@selligent.com> >> *Sent:* Wednesday, August 22, 2018 8:25:46 AM >> *To:* mailop@mailop.org >> *Subject:* [mailop] Gmail - Anybody out there from Gmail, willing to >> assist with strange reputation issue >> >> >> >> Dear Gmail, >> >> >> >> we are having for a UK customer an inboxing problem with Gmail and only >> Gmail. Over a month ago we’ve changed their ip addresses, changed their >> sending domains, started warming up again, all was good until a few week >> ago: the reputation of ip’s & domains are suffering again and open rates >> dropped again. >> >> >> >> We now >> >> - send them from a subdomain from our own corporate domain >> - target only the most recent engaged Gmail users (last 10 days) >> - exclude anybody who is only just clicking on the unsubscribe link >> (even without fully completing the unsubscribe process) >> - monitor the complaints (list-unsubscribes) and make sure they are >> honoured. >> >> >> >> Seems like we are missing something, but can’t pinpoint what it is. We >> have to admit at first there was something wrong with their setup and >> complaints & unsubscribes weren’t processed properly. Can it be that >> reputation is catching up after a while? Even on a new warmed up subdomain? >> >> >> >> Since last week results are somewhat better & stabilizing around 9% open >> rate but all other domains are at 20% or higher. (even Gmail was higher at >> some point) >> >> >> >> I hope somebody from Gmail can point us to something we are missing, but >> I’ rather have them confirm we are doing ok now and rates will go up J >> >> >> >> >> >> Kind regards, >> >> >> >> >> >> - - - - - >> >> *JAN SCHAPMANS* >> >> DIRECTOR DELIVERABILITY SERVICES >> >> >> >> *mobile* +32 498 93 29 65 >> >> *email* jan.schapm...@selligent.com >> >> >> >> *SELLIGENT MARKETING CLOUD* >> >> CONSUMER-FIRST MARKETING >> >> www.selligent.com >> >> >> >> >> >> The information contained in this communication is confidential and is >> only for the use of the intended addressee. If you have received this >> communication in error, please destroy it immediately, including all >> attachments. >> >> >> >> >> >> >> >> >> _______________________________________________ >> mailop mailing list >> mailop@mailop.org >> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >> > > > -- > -- > My opinion is mine. > -- -- My opinion is mine.
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