Re-engagement is not a thing.... It's something marketers would like to happen but it simply does not work well!
I saw plenty of panicked customers who did not understand GDPR try and re-permission entire lists where they may not have had to and their lists got decimated. On Wed, 18 Sep 2019 at 20:36, Damon via mailop <mailop@mailop.org> wrote: > I have asked around and got a few opposing answers. Plain text vs. HTML, > images ok/images not-ok, Opt-out Link at top or bottom, send from > transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging > included or not. > > Anyone have any really good examples of ubiquitous re-engagement email > content and/or would like to share some insight/direction? > > Regards, > Damon > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > -- [image: Instiller Logo] <https://www.instiller.co.uk> Dave Holmes Technical Director d...@instiller.co.uk T 0333 939 0013 | M 07966 013 309 1 Park Farm Barns | Packington Lane | Stonebridge | CV7 7TL Instiller is a trademark of Instiller Limited, registered in England 5053657. This email contains proprietary information, some of which may be legally privileged. It is for the intended recipient only. If an addressing or transmission in error has misdirected this email, please notify the author by replying to this email. If you are not the intended recipient, you must not use, disclose, distribute, copy, print or rely on this email.
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