The answers to most of these issues would be found in A/B testing. Test each element separately--queue up a list of variables, and test each in turn. IME, the answers are different for each industry/list.
--Kelly On Wed, Sep 18, 2019 at 3:31 PM Damon via mailop <mailop@mailop.org> wrote: > > I have asked around and got a few opposing answers. Plain text vs. HTML, > images ok/images not-ok, Opt-out Link at top or bottom, send from > transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging > included or not. > > Anyone have any really good examples of ubiquitous re-engagement email > content and/or would like to share some insight/direction? > > Regards, > Damon > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop _______________________________________________ mailop mailing list mailop@mailop.org https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop
