Ya know, I'm not a deliverability guy; So there's a good chance that I don't understand how these 'List-Unsubscribe' headers work. However, I would believe that pointing it to LITERALLY 'www.example.com' doesn't produce the functionally desired.

List-Unsubscribe: <https://www.example.com/unsub/{token}>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

I don't know which fools to blame; The client Costco, or their ESP WhatCounts. Perhaps both.
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