On Thu, Jan 13, 2022 at 1:41 AM Jay Hennigan via mailop <mailop@mailop.org> wrote:
> Agreed 100%. > > A single acknowledgement of a successful unsubscribe is fine, but don't > make them jump through another flaming hoop. This goes double if the > "subscription" is the typical webinar/whitepaper spam that they never > wanted in the first place. > > In my opinion, a single reply email, "You have been unsubscribed from > xyz mailing list" is a good thing to do. > A number of years ago while working at an ESP we tried this, sending a notice that was along the lines of "Thank you for reporting this message as spam, we have taken action to remove you from the mailing list and will review the sending practices of XYZ Brand ." Two things happened: 1 - People replied in large numbers "I never reported this as spam, I want to continue receiving these emails" - depending on the day >20% of the messages generated this reply 2 - People reported the reply/notification as spam. Needless to say it was a short-lived experiment as it just created more support overhead for us having to undo the unsubscribe or deal with angry customers getting calls from their subscribers. Which is actually in line with where this whole conversation started... ~ Matt
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