Dear list,
I would like to understand what the community think about the new
Validity universal feedback loop service that is switching to a paid
service starting 21 September 2023.
As Validity worked in the the last years to achieve the management of
the FBL service from all the "main" country-level and international
mailbox providers (as the "universal" word suggest), I think that this
new policy is unfair and a very bad news for the mail operators community.
During years the FBL became a kind of "safe feature" for users that
prefer to click "junk" or "spam" and be sure they will not receive anymore.
The "one click unsubscribe/ List-unsubscribe header" should be the right
way to do that... true! But this is not the focus, everyone know that
FBL are -de facto- used like that from users and that they are honored
from correct sender.
FBL generates also a good data flow for the mailbox provider that may
filter the "next e-mail" from a sender that don't honor the FBL (or
can't act realtime the unsubcribe) generating a better service for the
end user and a way to identify good player and bad ones.
Switching to a paid service bring these metrics to fails; rich spammer
may easily honor them getting a better reputation than a little correct
player.
It also means that it's needed to buy a paid service from a private
company to follows best practices, something that seems to be unfair.
But... as any collaborating service it's based on other
peers/nodes/players so my question is: how mail players will act in this
scenario?
For example, if every mailbox is going to reactivate his own service to
get back the control of their FBL, it will not have just a short term
impact...
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