I agree with you Neil,
let me specify it better even if it's a bit off topic.
The FBL SHOULD NOT be used like that but this is how users act based on
the feedback we collected from end users when we tried to understand why
we was receiving so much FBL on double-optin collected lists and
transactional e-mail.
There is also a worst case: users sometime select the whole list of
weekly e-mail received in years and click "junk" in order to achieve a
"delete all + unsubscribe", often they do it when their mailbox get full
it's a fast cleanup.
So, TRUE! It's not the way it should be used but it's what the end users
is experiencing and expecting.
Coming back in topic:
Not paying to get ARF FBL (so not unsubscribing anymore FBL) will be
seen as a bad practice?
Maybe this is the final act for the FBL service that is just mis-used
and so no-more useful also for gathering reputation data...
Il 11/09/2023 14:05, Neil Jenkins via mailop ha scritto:
That's a … different perspective on this behaviour. Treating an FBL
report as "unsubscribe" (or rather /proscribe/ at the ESP level) is
terrible for user experience and not at all what the feedback loop
should be used for IMO. Users click Report Spam by mistake one time
(this happens /a lot)/ and suddenly they don't get emails they want.
Even worse, as the proscription is often at the ESP-level, the
original sender ban be unaware of the block and thinks they are still
sending correctly. These are a nightmare for our customer support team
to deal with — the sender's support are saying they are sending the
message, our support are telling the customer there's no logs of it
ever reaching our servers. The customer is stuck in the middle
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