It's not a money grabbing scheme. Validation of the logo requires human effort today, so there's a real cost involved. It's also relatively new, so at its most expensive.
The hope is that as BIMI gets more widely adopted, the cost (and automation) of the logo validation drops. Time will tell. Of course, for broader adoption, we also need to progress beyond trademarks, which have their own cost and timeliness issues. The working group is leaning heavily into this, as its our top priority to make BIMI more broadly accessible. This covers our technical intent: https://datatracker.ietf.org/doc/html/draft-bkl-bimi-overview-00 and there's also a lot of content on bimigroup.org. Seth On Wed, Jan 10, 2024 at 11:19 AM Olga Fischer via mailop <mailop@mailop.org> wrote: > Hi mailops, > > I am new here because I want to collect some opinion. > > Many bigger mailers are blogging about BIMI. > As far as I see its exclusively for brands. > It has 2 big barriers for entry: > - Expensive bespoke cert oids > - Registered trademark logos > > As from my perspective of independent mailing between humans: I fear this > might be not just a carrot for doing DMARC, but also making independent > mailers less credible in the UX of mainstream mailer users. > > Do you have input on how non-marketing mailers deal with this? > Because obviously its for brand-logos, as in marketing mails. Not for user > 2 user. > How will common platforms show user2user? > Will they use platform logos? No logos? > > It seems infeasible to do the logo-ing per user. > > Can we influence the mailing world to use the standard differently? > Like accepting BIMI logos only depending on valid bog standard cert and > DMARC, boycotting the moneygrab scheme? > > Its also may be yet another reader-engagement tracker. Why do those things > always have to be out of band. > > I wish y'all a happy new year and good mailing weathers! > > Olga > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://list.mailop.org/listinfo/mailop > -- *Seth Blank * | Chief Technology Officer *e:* s...@valimail.com *p:* This email and all data transmitted with it contains confidential and/or proprietary information intended solely for the use of individual(s) authorized to receive it. If you are not an intended and authorized recipient you are hereby notified of any use, disclosure, copying or distribution of the information included in this transmission is prohibited and may be unlawful. Please immediately notify the sender by replying to this email and then delete it from your system.
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