It appears that Andrew C Aitchison via mailop <and...@aitchison.me.uk> said: >X-Face was too far ahead of its time. Enough of the market did not have >the bandwidth to make it practical, and digitisers/cameras were not >readily available.
It was, and it also predated phishing. All of the complication of BIMI comes from trying to ensure that people only show logos they're entitled to use. While it would be nice to make BIMI available to small organizations without costing a lot of money, the question "is entity A allowed to show logo X" is very hard even for people, and not amenable to authomation. In a few cases where the entity has already paid to put the logo in a trademark database it's easier but that sure doesn't scale. There are some extremely complicated cases. For example, there are two unrelated companies called Merck, one in the U.S. and one in Germany. (The U.S. one started from confiscated assets of the German one after WW I.) They have the same name, somewhat similar products, and good luck getting a straight answer to which one is allowed to display MERCK where. R's, John _______________________________________________ mailop mailing list mailop@mailop.org https://list.mailop.org/listinfo/mailop
