On 7/15/06, Murray Cumming <[EMAIL PROTECTED]> wrote:
> Please either read about Personas online or wait until they're more than > half-done. i read *all* the documentation they recommended in the marketing list when the marketing personas issue first came out. and believe me it wasn't the first time i had read about personas anyway; it tends to appear somewhere when you study business administration :) > They can be of immense value to our marketing efforts, > including in product development, research, and advertising. ... providing they are representative profiles of our target users. when they're random stories with no coherence or representation (eg: "manny is a zoophilic 14-year-old genius lawyer who works as a construction worker and likes to cut himself with a wifi usb chip"), they have no marketing value whatsoever. > The bits that seem random to you are bits that make them feel like real > people, which helps people to identify with them and meet their needs. i like the idea of some *bits* making target audiences look all human and fuzzy, people swallow them more easily that way :) what i find useless is the idea of creating all human and fuzzy profiles with no market representation at all... that's an anecdote more than a profile, and i can't imagine why we would need those. -- Santiago Roza Proyecto Tiny ERP Argentina Departamento I+D - Thymbra [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
