Hi, ----- Santiago Roza <[EMAIL PROTECTED]> wrote: > On 7/17/06, Havoc Pennington <[EMAIL PROTECTED]> wrote: [snip] > that's also a marketing angle: marketing is not just selling stuff. > i > suggest you read my rant :P in this same list, if you feel like: > http://mail.gnome.org/archives/marketing-list/2005-December/msg00057.html > > > > The goal should not be "get people to use Linux" but to provide > benefits > > to people. > > providing benefits is an important goal, but not the only one from a > marketing point of view. you have to find out what they really want, > give it to them, and then communicate it properly.
At the risk provoking a further rant, I suggest having a look at the latest SuitWatch from Doc Searls, http://lists.ssc.com/pipermail/suitwatch/attachments/20060720/b35fd219/attachment.cc wherein amongst other things Doc questions whether traditional marketing is viable any more. I'm lucky enough to be going the tutorial he's giving at OSCON - I'll do my best to take notes, post them on my blog and share here if people are interested. Paul > -- > Santiago Roza > Proyecto Tiny ERP Argentina > Departamento I+D - Thymbra > [EMAIL PROTECTED] > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list -- Paul Cooper | Tel: 0121 634 1620 Assistant Director | Fax: 0121 634 1630 OpenAdvantage | http://www.openadvantage.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
