On Mon, Dec 14, 2009 at 2:30 AM, Dave Neary <dne...@gnome.org> wrote:
> Hi, > > Stormy Peters wrote: > > Interesting thoughts and data on the Eclipse fundraising program: > > > http://ianskerrett.wordpress.com/2009/12/10/a-successful-open-source-fundraising-campaign/ > > It raises an interesting question - how much does the FoG campaign net? > How much has it cost us in gifts & postage for that $26K? Do you think > the gifts help pull people up to the next donor level, or is someone who > wants to give 50 dollars give 50 dollars? > We have paypal fees, gift costs and postage. I haven't run the numbers recently but we could do it for 2009 at the end of the year. (The gifts are optional and some donors do choose not to receive them.) > > Another interesting thing for me is whether the levels are a net benefit > or deficit to us - if we had a $100 button, would we get more than half > the people who click at $50 upgrading? We'd undoubtedly get some of the > $50 people jumping to $100 when they wouldn't go to $250, but when do we > hit the paradox of choice, where the number of donors will go down if we > have too many levels to choose from? > We have two pieces of data: 1) Many people give $25. 2) $25 is the minimum you can give and get a gift. And some anecdotal data: 1) A handful of people have told me they would give $50 (instead of $25) if it was the minimum. So we could experiment. An easy first experiment would be to change the Associate level to $50-500. I'm for that. What do others think? Stormy
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