On Tue, 2010-02-23 at 09:50 -0700, Stormy Peters wrote: > > And perhaps they'll remember the message because of the animal. > > They might forget, or not even notice, the GNOME message by itself, > but remember the animal and the associated message. > > This is the whole premise behind using images in presentations. People > remember images. Even if the association between the image and the > message is not 100%. >
Yes, I know. I studied this stuff. So, let's think about it: Just imagine yourself back in collage, sitting somewhere, eating a sandwich. Your eyes wander around and you spot a poster on a near wall: There's a spider (or some other animal) in the middle and it's says 'GNOME' in the lower right corner. That's all you see because you have better things to do -- eating your sandwich, for example, and then going back to your studies. In good campaigns, images are meant to convey a certain message. A successful example was Esso's 'Put a tiger in your tank': * http://www.adslogans.co.uk/hof/ad_esso.html * http://www.youtube.com/watch?v=J-qot-tlLrw * http://www.youtube.com/watch?v=v3Q0BQV6s0w As a metaphor, it's immediately clear what the message is. You didn't even need to see the image -- the slogan/tagline was absolutely sufficient! And it was hugely successful as far as I know. After all, it was used for over 25 years which is quite some time in advertising. However, we're discussing the idea of picking images around a certain theme and then ... what? What was the message, again? GNOME is a spider? GNOME cares about spiders? Spiders are cute? Do we really have the money, the time, and the resources to promote other humanitarian causes besides our own one? I know I don't. Regards, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list