I echo Arjan & Sebastiens points:

The monkey/pirate  is potentially  a very strong & identifiable brand. Its fun, 
makes the project stand out .

However, we need to be careful not to be seen too much as just the fun guys: we 
need to make sure that the technology is perceived as  solid/safe/reliable. A 
choice that nobody gets fired for making.

However, Chip raised an interesting point recently that projects like Hadoop 
have achieved exactly that: become a very strong brand and having a fun logo.

So I don't know where to turn here!


One other thing: Steve I totally disagree with your comment. Although CCP will, 
obviously, be positioned by you guys as an enterprise play I think it would be 
very dangerous for everybody concerned here if ACS was somehow perceived as not 
being an enterprise friendly/ready product in any way.  If  and when CCP has a 
superset of features that are aimed at enterprises, I may have a different 
view, but right now they are the same technology.  Everybody knows that. The 
market knows that. And its right now we're battling to stop that market being 
painted red & grey by rackspace, Redat,et al

We do not see these vendors portraying Opestack as a fun,cool thing: we see 
them talking about it as a solid,enterprise  grade platform that they build on 
top of

Sorry if this sounds like a rant: but I see the success of CCP and ACS as 
intimately entwined and we have to be VERY careful that ACS does not become 
perceived at "the community version of that Citrix thing" . ACS must play 
"linux kernel" to Citrix's "Commercially supported linux distribution"....if 
you get my analogy



Kind Regards
Giles

D: +44 20 3603 0541 | M: +44 796 111 2055
[email protected]




-----Original Message-----
From: Steve Wilson [mailto:[email protected]]
Sent: 27 November 2013 17:44
To: [email protected]
Subject: Re: Pirate Monkey?

>From a Citrix perspective, I have two personalities for this.

Apache CloudStack = the cool, open-source cloud solution Citrix CloudPlatform = 
the corporate friendly cloud product (monochrome logo with no monkey)

I love the Monkey, BTW, and am now proudly sporting a Monkey sticker on my 
MacBook!

On 11/27/13 7:01 AM, "[email protected]" <[email protected]> wrote:

>I think there needs to be some leeway between the product and the
>community.
>
>I understand the boardroom concerns, but a lot of cloudstacks charm is
>it's people. The special, diverse, and creative people that chose to
>make it their project.
>
>I think making fun themes and so on, goes great with our hackathon and
>other informal dev events. And I lean towards the more professional
>side when it comes to our user/public focused events/media.
>
>-Kelcey
>
>Sent from my HTC
>
>----- Reply message -----
>From: "sebgoa" <[email protected]>
>To: <[email protected]>
>Subject: Pirate Monkey?
>Date: Wed, Nov 27, 2013 6:39 AM
>
>On Nov 27, 2013, at 3:18 PM, Arjan Eriks <[email protected]> wrote:
>
>Guys,
>
>I just joined the marketing list as co-organizer of the CCCEU13. And i
>was involved in the logo design for the event as well (hence i
>recognize the monkey on the pirate shirt).
>
>I like the pirate design very much. It gives some feeling about
>rebellion, being brave, different, funny, adventurous and such. A lot
>of values you would like to have as an open source community. We are
>not like the rest, we are making our own choices.
>
>But for positioning CLoudStack as a top of the bill cloud product, that
>plays a role next to OpenStack, AWS, Azure, IBM etc. etc.. I do not
>like the monkey logo that much. It just feels too much like a comic
>book. A lot of open source products are not chosen on a C level, but
>CloudStack is. Imho it should look robust, mature, proven, open,
>global... and maybe even 'enterprise' sometimes.
>
>Really would like to hear your ideas on this. Thanks, Arjan
>
>
>I am with you Arjan. I said it before, the monkey is cool but can be
>associated (in the western world) with fun/joker and unreliable
>(totally biased prejudice of course).
>
>The background of the monkey logo comes from "Journey to the West"
>http://en.wikipedia.org/wiki/Journey_to_the_West
>
>Where you can read:
>"...It deals entirely with the earlier exploits of Sun Wukong, a monkey
>born from a stone nourished by the Five Elements, who learns the art of
>the Tao, 72 polymorphic transformations, combat, and secrets of
>immortality, and through guile and force makes a name for himself"
>
>Regarding the pirate, I think it's cool but I do share Harm's concern,
>and as with Gamma rays...we have to be careful:
>http://www.statemaster.com/encyclopedia/Single_event-upset
>
>
>-Sebastien
>
>
>[email protected] 27 Nov 2013 14:36 Hahaha,
>
>I'm in! All in the name of good clean fun ;).
>
>Sent from my HTC
>
>----- Reply message -----
>From: "Mathias Mullins" <[email protected]>
>To: "[email protected]" <[email protected]>
>Subject: Pirate Monkey?
>Date: Tue, Nov 26, 2013 6:03 PM
>
>Definite +1 if we get the shirt, hats, and songs!! Now all we need is
>the Rum (of course to be had in other areas of the conference) :-)
>
>+1000 with Chip and Joe on Kelcey manning the Booth in full Johnny Depp
>style Capt¹n Monk Gear!!! :-D
>
>Matt

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