Re: Pirate Monkey?

Wed, 27 Nov 2013 12:12:47 -0800

Thanks all for your insights. I think we can agree already on a number of things. Branding for events and other community outings is fun to do! Using the Tshirt design below is great fun, and it actually makes our point as well. Be clear what ride you are going to pick! The paved road that can be dull, or the adventure in which you can experience things no man has ever seen before. Just like Mark mentioned in his Keynote (which was great btw). And small laptop stickers or Tee Shirts with something to guess are always nice. Just as laptop stickers that make you belong to a group (like the monitoringlove ones by Jason Dixon)

The 'formal' CloudStack logo is there for a reason. The logo was chosen after a 'contest' but a lot of thinking has been done prior to making it. And that deeper meaning is something we value. It is my worry that the logo has a bit of a playful image. But as some of you correctly pointed out, we have hadoop, linux and different brands using happy animals as well. And this thread was not started to rebrand CloudStacks official logo.

If you look at the freedom Michael Ducy and SBP have taken GOATS, this is hilarious as well. "Code Can" became "Goat Can". And nobody within the enterprise or OpsCode will think that OpsCode is associated with Goats.  For CloudStack it is a bit different because the community flavors are way closer to the original logo.

Lets keep CitrixCloudPlatform out of the equation.  That might be a different topic.

So if it is up to me, lets make use of the power of the monkey for BACD, Events, drinks, talks, stickers etc. But personally i would like to have a discussion on how to invade the corporates. Or to put it different, on how to position CLoudStack and CloudPlatform next to the competitors. What niche / market proposition can we claim? With the product being this mature and easy to install i feel that we have momentum to make a step. If independent analysts / pre sales consultants put us on long lists and short lists we have an opportunity to conquer the enterprise. V-Cloud is expensive, OpenStack takes too much hassle. AWS and Azure have post snowden syndromes. Feels like we and Citrix should sell sell sell!

Thanks, Arjan




27 Nov 2013 20:28
Agreed - but Penguins aren't associated with cheek and mischief. Well, not
the ones I know!



Alexander Hitchins
-------------------------
Personal Email : [email protected]
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-----Original Message-----
From: Steve Wilson [mailto:[email protected]]
Sent: 27 November 2013 18:38
To: [email protected]
Subject: Re: Pirate Monkey?




I actually think that's a great analogy. And Linux really started this
whole cute comic character for open source thing and he's pretty universally
loved. :-)

No one seems to hold Tux against deploying Linux in the enterprise.

http://en.wikipedia.org/wiki/Tux


27 Nov 2013 19:37


I actually think that's a great analogy. And Linux really started this
whole cute comic character for open source thing and he's pretty
universally loved. :-)

No one seems to hold Tux against deploying Linux in the enterprise.

http://en.wikipedia.org/wiki/Tux

27 Nov 2013 19:19
I echo Arjan & Sebastiens points:

The monkey/pirate is potentially a very strong & identifiable brand. Its fun, makes the project stand out .

However, we need to be careful not to be seen too much as just the fun guys: we need to make sure that the technology is perceived as solid/safe/reliable. A choice that nobody gets fired for making.

However, Chip raised an interesting point recently that projects like Hadoop have achieved exactly that: become a very strong brand and having a fun logo.

So I don't know where to turn here!


One other thing: Steve I totally disagree with your comment. Although CCP will, obviously, be positioned by you guys as an enterprise play I think it would be very dangerous for everybody concerned here if ACS was somehow perceived as not being an enterprise friendly/ready product in any way. If and when CCP has a superset of features that are aimed at enterprises, I may have a different view, but right now they are the same technology. Everybody knows that. The market knows that. And its right now we're battling to stop that market being painted red & grey by rackspace, Redat,et al

We do not see these vendors portraying Opestack as a fun,cool thing: we see them talking about it as a solid,enterprise grade platform that they build on top of

Sorry if this sounds like a rant: but I see the success of CCP and ACS as intimately entwined and we have to be VERY careful that ACS does not become perceived at "the community version of that Citrix thing" . ACS must play "linux kernel" to Citrix's "Commercially supported linux distribution"....if you get my analogy



Kind Regards
Giles

D: +44 20 3603 0541 | M: +44 796 111 2055
[email protected]




-----Original Message-----
From: Steve Wilson [mailto:[email protected]]
Sent: 27 November 2013 17:44
To: [email protected]
Subject: Re: Pirate Monkey?

From a Citrix perspective, I have two personalities for this.

Apache CloudStack = the cool, open-source cloud solution Citrix CloudPlatform = the corporate friendly cloud product (monochrome logo with no monkey)

I love the Monkey, BTW, and am now proudly sporting a Monkey sticker on my MacBook!


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