Hi all, I've created several versions of the "Powered By" Apache CloudStack logo.
Horizontal: http://i.imgur.com/z0qdR2g.jpg Horizontal with Cloud Monkey: http://i.imgur.com/Cosyd8o.jpg Square: http://i.imgur.com/L3iR4Uu.jpg Square with Border: http://i.imgur.com/EjAnLtG.jpg Square with Cloud Monkey: http://i.imgur.com/LmsSgxT.jpg Square with Border & Cloud Monkey: http://i.imgur.com/YwRukuN.jpg I actually came across an open source font called "Generic" that is very similar to the commercial font that was used previously. I used Generic to create the logos above. I'd suggest updating the original Apache CloudStack logo by replacing it with Generic. Link to font: http://openfontlibrary.org/en/font/generic License: SIL Open Font License (OFL) http://scripts.sil.org/cms/scripts/page.php?site_id=nrsi&id=OFL If everyone likes the "Powered By" logos that I've created, then I could help create other versions with text additions such as, "Supporters of". If you have a text addition in mind, please feel free to suggest it. I'd be happy to help compile a list of text additions and I can request for approval by PMC. I'd suggest cleaning up the "Graphics and Resources" page [https://cwiki.apache.org/confluence/display/CLOUDSTACK/Graphics+and+Resources] and adding the new "Powered By" logos there along with a link to a policy page. As Shane had mentioned, "Must have a policy page on the project's website noting where their Powered By logo may be used by third parties without permission. Final review must include VP Brand or VP Legal before calling policy official." I can provide the vector files, RGB#s and PMS colors as well. Any thoughts/suggestions or are welcome! Thanks, Karen -----Original Message----- From: Jan Lehnardt [mailto:j...@apache.org] Sent: Friday, April 18, 2014 10:03 AM To: tradema...@apache.org Cc: marketing@cloudstack.apache.org; Karen Vuong Subject: Re: Request: Help designing a 'powered by' logo for CloudStack On 17 Apr 2014, at 22:52 , Shane Curcuru <a...@shanecurcuru.org> wrote: > Excellent! I've been waiting for some projects to actually work on Powered > By logos, so this is great - and will take a little thought. We had done these for CouchDB ages ago: http://svn.apache.org/viewvc/couchdb/supplement/support-logo/ - I'm not sure if we had any trademarks counsel back then, but I just wanted to show them as examples. We don't do a very good job of advertising them though :) Best Jan -- > > Short answer: yes, as long as the powered by variant of the logo makes sense > from the ways that you want third parties to use it, then make a proposal and > we'll approve it. I'm confident marketing@cloudstack can figure out the > right kind of design/text you need. > > ---- > > Fundamentally, the "Powered By" concept is similar to Intel Inside(r) - that > is, an official project logo that is clearly related to, but not the same as > the underlying Apache product's logo. This Powered By logo would be licensed > very liberally for easy re-use by all sorts of organizations using that > Apache product. > > The only reason we call it Powered By is because the original concept came > from the Apache HTTP Server project long, long ago. > > So let's think about fundamentals (which obviously should get posted under > /foundation/marks): > > - Design process is run by the PMC who may accept any design that the ASF can > have trademark rights to and follows applicable policies. > > - Any Powered By logo is a trademark of the ASF, held on behalf of the > project. Graphic artists must be willing to give the ASF trademark rights > and potentially copyright to the logo (we are happy to give a license back to > artist and give them credit, but to preserve trademark rights we may need > copyright assignment). > > - Must be different than the official product logo. > > - Must be clearly listed as an official Powered By logo for the project. > > - Should be related to the official product logo. > > - Should not include the feather unless the official product logo > already has one. (comments on this one?) > > - Should suggest the operational relationship to where the logo is > used: that is, the graphical logo or additional text displayed on it > should suggest the relationship between the Apache product and the > third party places where the logo is used. (Powered By... the Apache > HTTP Server; plugin For Apache CloudStack, etc.) > > - May include text to make the relationship clear, but does not need to. > > - "Powered By" and "For" are preapproved as text additions if desired. Other > text additions may be requested by any PMC for Brand approval. If you have > some sort of phrase that makes sense for your product and the ways that your > product is used (plugins, frameworks, consultants, trainers, whatever), let > trademarks@ know and we'll approve it. > > - Must not imply organizational endorsement or affiliation from the ASF or > the Apache project. Must not imply a controlling relationship, or other > influence that may detract from the Apache project's independent PMC > governance model. > > - Must have a policy page on the project's website noting where their Powered > By logo may be used by third parties without permission. Final review must > include VP Brand or VP Legal before calling policy official. > > - Must not include the word "Sponsor" without approval from VP, > Fundraising. That is, ensure this doesn't improperly imply a > sponsorship or funding relationship that conflicts or is confusingly > similar to http://www.apache.org/foundation/sponsorship.html > > What did I miss? Anything seem off or needing changes? Obviously, this > needs to be cleaned up and include some rationale before posting on the a.o > site. > > - Shane > > On 4/17/14 1:29 PM, Chip Childers wrote: >> (note mixed public / private lists) >> >> trademarks@ folks (Shane in particular) - have any thoughts about the >> point raised by Giles below? From a trademark protection >> perspective, is it fair to consider other wording beyond "powered by"? >> >> >> On Thu, Apr 17, 2014 at 1:20 PM, Giles Sirett >> <giles.sir...@shapeblue.com <mailto:giles.sir...@shapeblue.com>> wrote: >> >> Karen and I had a chat about this at collab____ >> >> As well as "powered by", are we able to do a "proud supporters of" >> logo ?____ >> >> __ __ >> >> My logic is that many SP's don't want to actually say their infa is >> powered by any particular software (it would be great if they did, >> but being pragmatic here) however they may go for this >> altenrtive.____ >> >> __ __ >> >> Also, "powered by" limits the logo to SP's - consultancies & SI's >> aren't really powered by ACS____ >> >> __ __ >> >> This **may** be something that needs to be discussed at a trademark >> level as, I guess, some folks may feel that the word "supporter" may >> imply a relationship with the project____ >> >> __ __ >> >> Thoughts, comments, ideas ??____ >> >> Kind Regards____ >> >> Giles____ >> >> __ __ >> >> D: +44 20 3603 0541 <tel:%2B44%2020%203603%200541> | M: +44 796 111 >> 2055 <tel:%2B44%20796%20111%202055> ____ >> >> giles.sir...@shapeblue.com <mailto:giles.sir...@shapeblue.com>____ >> *From:*ilya musayev [mailto:ilya.mailing.li...@gmail.com >> <mailto:ilya.mailing.li...@gmail.com>] >> *Sent:* 17 April 2014 18:05 >> *To:* marketing@cloudstack.apache.org >> <mailto:marketing@cloudstack.apache.org> >> >> >> *Subject:* Re: Request: Help designing a 'powered by' logo for >> CloudStack____ >> >> __ __ >> >> I dont have AI editor, but my 2 cents: >> >> powered by - would probably look better lower cased, bold and a >> smaller in size - but more widely spaced . Perhaps you can match the >> font similar to apachecloudstack. >> >> another way to do this is to look at header image: >> >> http://www.cloudsand.com/content/ >> >> I just realized my image is missing word Apache, though i do have a >> feather. Need to redo it. :(( maybe i'll post some samples.____ >> >> On 4/17/14, 12:44 PM, John Kinsella wrote:____ >> >> (This is a marketing/branding thing, so I've dropped dev@)____ >> >> __ __ >> >> I'm bumping this thread as I don't think we got a final answer >> (I don't see one)____ >> >> __ __ >> >> Arjan - according to the .ai files on [1] the font is Avenir Std >> Heavy [2], which is not an open source font and therefore I >> think we should consider changing (Maybe we have to as an ASF >> project?).____ >> >> __ __ >> >> Attaching my attempt: uses "official" fonts, current colors, is >> readable down to about 150px width on my screen (in branding >> guidelines we should probably prescribe minimum logo size...) 3 >> color (you could print as 2 color with halftones)____ >> >> __ __ >> >> We should provide at least 2 versions of the logo - a horizontal >> and square version for various uses. I attempted a quick try at >> doing a "knockout" version (black&white for 1 color printing) >> but the dual tones on the monkey means that'll take a little >> more time.____ >> >> __ __ >> >> Anyways, give me thoughts, and let's get this one wrapped >> up!____ > > ... previous threads snipped
