Hi Charles,
Charles-H. Schulz wrote (24-03-13 18:05)
I'd like to revisit the Facebook Ad project, and I'd like some feedback
on the approach.
Let me summarize how a Facebook Ad seems to work:
* you base yourself on a Page (Product Page, Fan Page, etc.) and
the ad will bring people who click on it on the page (This is
not an online Ad leading you to www.libreoffice.org ! )
* you set a maximum daily amount you want to spend: I suggest 30$
for about one month, and then let's see where that takes us. I
understand Facebook provides metrics, but if anyone knows more
about this, please feel free to share/help.
* you target an abstract population of Facebook users that has
specific interests listed: we could go for the Computer/Software
category, but perhaps there are better ideas around.
Since it's a test, I have no special preference right now.
What categories are possible?
* Finally the goal of this: While we of course love to have more
people coming to our LibreOffice Page, the point is twofold:
have more people download LibreOffice, and attract new
contributors. The way Facebook ads works is not by pushing a
banner or a sponsored link but to insert their ads on the sides
of the Facebook interface to a certain number of people leading
them to our LibreOffice page, and from there on to us.
Feedback welcome, but please, if you are against Facebook, which I can
totally understand, do abstain: Facebook has about 1 billion profile and
we want to reach out to people.
I think it's good to start a test. But make sure that it's done in a way
that a result (more visits, downloads, ...) can be somehow measured.
Cheers,
Cor
--
- Cor
- http://nl.libreoffice.org
- www.librelex.org
--
Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted
