Le 10/05/13 06:56 PM, Tom Davies a écrit :
Hi :)
Yes, 1st and 3rd panels look a lot better. In the middle panel it feels like the bullet
points are trying to sneakily slope off the page to go down the pub. If there was a
mirroring white-space on the right of the bullet-points to make it more like the Eiffel
tower then it would look more deliberate or a vertical strip of artwork (using "wrap
through") down the far left that does line-up with the text under it.
Tbh though i think go with what we have. It is plenty good enough given that
the top aim is to cram information into it.
err, btw Exchange in the heading in the 1st panel should have an x in it but i
think that was due to haste and would have been corrected anyway
Regards from
Tom :)
Don't forget that the left-hand side of the bullets is a fold line, when
you print the brochure, I think this perception is not as offensive.
Unfortunately, the General Information brochure does have a lot of
information. I don't think the idea of any brochure is to "cram" a lot
of information into it. The idea is to get the reader to absorb the
information that we, marketers, wish them to retain. Sometimes too much
information is counter-productive and people will say that they will
read it later but never get to it. White space is always good and
sometimes well placed graphics are good as well.
We have to find a balance with wishing to attract users to our project
and putting enough information on our brochures to make them readable
and understandable.
Cheers,
Marc
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Marc Paré
m...@marcpare.com
http://www.parEntreprise.com
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