2017-09-19 22:43 GMT+02:00 Matthew Miller <mat...@fedoraproject.org>:
> On Tue, Sep 19, 2017 at 02:06:38PM -0400, Máirín Duffy wrote: > > > Our current top-level marketing strategy is based primarily on the > > > three Fedora editions and their target audiences. > > We talked about this, but right now it's actually product-centric, not > > audience-centric (and should probably be the latter.) > > Well, the marketing strategy is intended to be audience-centric, but > structured around the editions as a way of organizing the project. > That's somewhat different from whether the website is audience or > edition-centric. > I think the same as Mairin, the latter you mentioned, Matthew. > > > > We have a secondary > > > marketing strategy around more focused solutions: for example, the > > > Python Classroom Lab has the simple target of teachers and instructors. > > > Or the various desktop spins, which target enthusiasts of the > > > particular desktop technologies. > > Do we really actively market these though? > > Secondarily. :) > Probably we want to make this happen for Python? I never saw any marketing message for Security, although this is an important market nowadays, and companies are looking for security specialists. Why not telling them we have a dedicated spin for that. Secondarily probably means, we want but didn't until now? :) > > > > > > I'd love for each Edition WG and Spin/Lab SIG to come up with search > > > terms that reflect these goals — for example, ranking high for > "desktop for > > > developers" might be a goal for Workstation. > > If I search for "developer desktop" the top non-ad hit is > > That would be an excellent one for us to improve. Right now, Google > webmaster console puts getfedora at 100 for that, although it's > possible that https://developer.fedoraproject.org/ (which I don't > currently have visibility into) scores higher. > > > Search engine position is an easy number to get and compare over time, > > but is there convincing evidence that it's meaningful? Is it meaningful > > in either of these senses?: > > > > 1 - Good position in rankings will help make $THING more popular > > 2 - Good position in rankings reflects popularity of $THING > > I think #2 is _probably_ true. And #1 is probably true if advertising > works at all, which it seems to. > > We can also get numbers on click-through %. Just being the top result > and never having any resulting traffic is less useful. > > > > Two of our 3 editions are focused on developer workflows, but we do not > > go to conferences that are primarily developer-centric, we do not talk > > about or mention topics that are of interest to developers (many > > referenced in that survey) on/in any of our external-facing materials > > such as our brochure site or any of our marketing materials, save for > > Fedora Magazine and the getfedora.org site (the latter could be much > better) > > I definitely agree. > Me too. > > > > > I think at this point in time, without a coherent narrative about what > > we have to offer, SEO is not actually useful - we won't target the right > > terms. We need a tighter and richer feedback loop with our target > > audience to understand what we have to offer and where we need to > > improve and we need to work on improving in a visible way towards those > > unmet needs. Build the narrative on that. Without a narrative, if we > > promote the right thing but we're deficient, it's not going to help it > > will hurt; if we promote the wrong thing, it won't help either. > > Hmmmm. I definitely agree on the importance of getting the narrative > right — and on backing it up with real tech. But I think there's also > low-hanging fruit we can handle to increase visibility. > Yes, but this returns on your first question. If you like to get the users we are targeting we should not go for Linux terms or researches. Fedora has a different target, and if we really go for that, then also ranking will be better. > > -- > Matthew Miller > <mat...@fedoraproject.org> > Fedora Project Leader > _______________________________________________ > council-discuss mailing list -- council-disc...@lists.fedoraproject.org > To unsubscribe send an email to council-discuss-leave@lists. > fedoraproject.org > -- Robert Mayr (robyduck)
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