On Thu, Apr 7, 2016 at 5:13 PM, samson goddy <samsongo...@hotmail.com>
wrote:

> a proposal of targeting more users via the social media (Facebook and
> twitter). And i will submit it this week or next so we will know that to do.



Great! So... what is our target or targets? What is our objective or
objectives? What is our message for each target?

I've had difficulty formulating the SL message these past three years
because I need a vision and roadmap to do so.

To be effective, marketing isn't random. Let's say television air time was
free. And we said Let's do TV ads! I would say the same thing as with
Facebook, or YouTube, or Twitter, or what will come next.

Sean.
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