okay i am going to create an open doc in google then explain further about the
video ads. The youtube ads is not as you think, that's why me and dave will
submit a doc to explain more about the youtube ads.
From: sdaly...@gmail.com
Date: Fri, 3 Jun 2016 17:27:57 +0200
To: d...@lab6.com
CC: marketing@lists.sugarlabs.org; sugar-de...@lists.sugarlabs.org;
sam.parkins...@gmail.com; walter.ben...@gmail.com
Subject: Re: [Marketing] [Sugar-devel] Smart way to get $$ for posting videos
on youtube
On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <d...@lab6.com> wrote:
I am eager to see real data on this
YouTube advertiser RPM (revenue per thousand views), called eCPM by YouTube
("effective cost per thousand"), commonly varies from 50 US cents to $5 (before
Google's Adsense 45% cut). I say commonly, because like many historical
advertising networks Google makes efforts to make estimations complicated - ad
serving is dynamic and many factors are involved. So let's say we get 10,000
video impressions over the month. That will generate a whopping $3 to $30 US
for the month (I am being ironic). Whereas if we ever manage to get 10,000
video impressions on a YouTube channel in a month (a true marketing challenge),
we could serve 10,000 requests to "find out more about Sugar Labs" and "Donate
Today". Let's assume we can generate those massive views (without cats, dogs,
or rabbits) and obtain a conversion rate of 0.5% - not unreasonable, since
someone watching our vids is probably a qualified lead, interested in education
tech or libre software in education. That would be 50 people who have visited
the SL site instead of a random ad for clothing or pharmaceuticals. Now let's
say the average donation is $5. That's $250 in the month, and we have brought
visitors to our site and communicated our vision. Now let's say one of the
10,000 impressions is someone who works for a philanthropic foundation and is
researching projects to donate to, and a $10,000 donation is made. In that
lucky scenario, we would need to serve underwear, telecom, or new car ads for
approximately 27 years at 10K visits per month.
Sean.
_______________________________________________
Marketing mailing list
Marketing@lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/marketing
_______________________________________________
Marketing mailing list
Marketing@lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/marketing
