On Fri, Jun 3, 2016 at 11:27 AM, Sean DALY <sdaly...@gmail.com> wrote:
> > On Fri, Jun 3, 2016 at 4:43 PM, Dave Crossland <d...@lab6.com> wrote: > >> I am eager to see real data on this > > > > YouTube advertiser RPM (revenue per thousand views), called eCPM by > YouTube ("effective cost per thousand"), commonly varies from 50 US cents > to $5 (before Google's Adsense 45% cut). I say commonly, because like many > historical advertising networks Google makes efforts to make estimations > complicated - ad serving is dynamic and many factors are involved. So let's > say we get 10,000 video impressions over the month. That will generate a > whopping $3 to $30 US for the month (I am being ironic). Whereas if we ever > manage to get 10,000 video impressions on a YouTube channel in a month (a > true marketing challenge), we could serve 10,000 requests to "find out more > about Sugar Labs" and "Donate Today". Let's assume we can generate those > massive views (without cats, dogs, or rabbits) and obtain a conversion rate > of 0.5% - not unreasonable, since someone watching our vids is probably a > qualified lead, interested in education tech or libre software in > education. That would be 50 people who have visited the SL site instead of > a random ad for clothing or pharmaceuticals. Now let's say the average > donation is $5. That's $250 in the month, and we have brought visitors to > our site and communicated our vision. Now let's say one of the 10,000 > impressions is someone who works for a philanthropic foundation and is > researching projects to donate to, and a $10,000 donation is made. In that > lucky scenario, we would need to serve underwear, telecom, or new car ads > for approximately 27 years at 10K visits per month. > > Sean. > > > without cats, dogs, or rabbits How about "turtle in a box" videos? That would be aligned with our mission/vision :) -walter -- Walter Bender Sugar Labs http://www.sugarlabs.org <http://www.sugarlabs.org>
_______________________________________________ Marketing mailing list Marketing@lists.sugarlabs.org http://lists.sugarlabs.org/listinfo/marketing