OK Dave, you're the new Marketing Coordinator! Perhaps it's best that I bow out and become just an interested observer. I just don't have the time to explain marketing fundamentals and also develop strategy and execution.
thanks & good luck Sean On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <d...@lab6.com> wrote: > Hi Sean > > On 22 June 2016 at 15:37, Sean DALY <sdaly...@gmail.com> wrote: > > > > We agree on using Google AdWords, but no work has been done on > communication > > strategy, and although I am thrilled there is interest in marketing, I am > > also very concerned that more emphasis seems to be on the media rather > than > > the message, and my requests that this be worked on before starting > > campaigns aren't leading anywhere. > > Where you've requested this be worked on, Samson has got back to you > with a proposal document, and there have been comments from members. > > If you want to lead the marketing effort, I think its incumbent upon > you to either ask Samson to go over the feedback he got and use it to > improve his proposal document and share a new version, if that is the > next step you think he should take; or, to draft your own document > that lays out the strategy that you think we ought to be working on > together, and solicit comments on it. > > Do you see alternative actions to take to lead this somewhere? I'm > eager to hear them :) > > If you agree those 2 paths forward would be good, please take one. > > > It's true that I am more interested in marketing to teachers than > recruiting > > FLOSS developers, but with social media it's more important than ever to > > have an integrated plan. > > If you want an integrated plan, please work with Samson and myself and > all other members to create one :) > > I am also waiting for a reply to my email asking you to provide links > to the plans written in the past. > > > Dave, if this doesn't make sense to you, you can coordinate marketing > from > > now on, I'm not sure I have the energy to repeat myself over and over. I > can > > only say I know what works and what doesn't, and randomness in marketing > > doesn't. > > I don't think Samson and I are opposed to following your lead. > > If you think our approach is 'random,' then please do work on a > structured approach with us. > > Rather, I think what Samson and I are opposed to is inaction; you said > on the call the other day - > https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you > have been "mystified" for the last 2-3 years on how to market Sugar, > that in the early days you developed a good strategy - which I am yet > to read - but a crisis developed in how to get tasks that you think > needed to be done to become completed within a volunteer community. > You didn't do them yourself, and no one did them, and so the marketing > aspects of Sugar have dried up. > > Well, here is me and Samson eager to volunteer and get things going. > > If you want to "assign" tasks to us, we might say that we don't take > orders. Sure. But if you want to work with us to list all the possible > tasks, and to prioritise them, and then to do these tasks yourself and > ask us to join you in doing them, then I expect we will be happy to > join you. > > Samson, do you agree? >
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