While I agree that the mass of individuals won't understand instantly 'portable identifier' or 'portable identifiers, it does have the virtue of being plain language that does have an easy understandability. I think that the press will get it pretty quickly and in writing about it they can add to the understanding of portability and identifier rather naturally.
my 2 cents... ----- Original Message ---- From: Johannes Ernst <[EMAIL PROTECTED]> To: OpenID marketing <[email protected]> Sent: Tuesday, January 29, 2008 8:32:10 AM Subject: Re: [Marketing] Some bullet points on OpenID and OpenID Foundation But only techies understand what "portable" is and what an identifier is. With >>100 million of OpenIDs in the market we need to get out of techie speak. On Jan 29, 2008, at 0:37, Drummond Reed wrote: > +1. Again, the best phrase I've seen for this is Bill's "portable > identifiers". > >> -----Original Message----- >> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] >> ] >> On Behalf Of Johannes Ernst >> Sent: Monday, January 28, 2008 8:53 PM >> To: OpenID marketing >> Subject: Re: [Marketing] Some bullet points on OpenID and OpenID >> Foundation >> >> What about "empowers people to bring their own identity, instead of >> having to sign up for yet another at each site." >> >> >> On Jan 28, 2008, at 15:38, Dick Hardt wrote: >> >>> >>> On 28-Jan-08, at 1:17 PM, Johannes Ernst wrote: >>> >>>> My suggestions: >>>> - let's define ourselves in positive terms, not by what we are >>>> not. And who knows, perhaps we will, next quarter? >>> >>> my comments in brackets were background information to clarify what >>> we were stating, not to be part of the message >>> >>>> - I like Bill's analogy: >>>> >>>>> ... OpenID is a building block upon which end users can/will begin >>>>> to establish their independence on the web in much the same way >>>>> that ISPs gave individuals actual email independence from the old >>>>> walled gardens of that bygone era of Prodigy, Compuserve, and the >>>>> pre-Internet versions of AOL and MSN. >>> >>> An analogy is way to move a message. Let's agree on the message >>> first! :-) >>> >>>> >>>> And I know everybody will hate me for saying this, but: >>>> >>>>> +OpenID is a set of specifications to solve user internet identity >>>>> problems >>>> >>>> >>>> is not going to be comprehensible to many people. What exactly are >>>> "user internet identity problems"? >>> >>> >>> This is a messaging platform, not the message. Do we agree that we >>> want to move this message? Do you have a suggestion on a concise way >>> of describing the problem? >>> >>> -- Dick >>> >>> >>> _______________________________________________ >>> marketing mailing list >>> [email protected] >>> http://openid.net/mailman/listinfo/marketing >> >> _______________________________________________ >> marketing mailing list >> [email protected] >> http://openid.net/mailman/listinfo/marketing > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing _______________________________________________ marketing mailing list [email protected] http://openid.net/mailman/listinfo/marketing
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