What is the dollar value that makes a transaction "Not Low Value"? Is it US$100? Or $1000? Or ...
=nat On Tue, Aug 5, 2008 at 10:13 AM, Johannes Ernst <jernst+openid.net@ netmesh.us> wrote: > We are probably all now agreed that the OpenID message resonates > differently with different market segments. For example, OpenID has > significant market share for blog commenting and it's relatively easy to > make the case there, but it has zero market share so far for banking where > today, nobody (I've heard of) thinks that OpenID is a solution. > Would it make sense for the marketing committee to attempt to categorize > existing OpenID adoption -- perhaps using the categories that Brian > suggested below -- and summarize why those adopters did or did not adopt, > and what the obstacles are in each of those categories? Over time, this > could perhaps be augmented by some systematic customer research that the > foundation should be performing (sub-contracting) -- at least I would make > the argument that it should. > > Personally I think it would be useful to inform our own planning within the > foundation, and perhaps focus and simplify our message and focus. > > Cheers, > > > Johannes. > > On 2008/08/04, at 17:04, Brian Kissel wrote: > > While not suggesting more "official" segmentations, to address adoption and > the sequencing of OIDF outreach, our thoughts are that it may evolve as > follows: > > · User generated content (blogs, wikis, discussion groups, etc.) - > today > · Media content sites (newspapers, magazines, broadcast and cable > TV, radio, sports, etc.) > · Affinity group sites (boy scouts, little league, corp and > academic alumni associations) > · Light duty partner federation (non-commerce) > · Low dollar value commerce > · More sensitive categories (banking, high value commerce, > healthcare, govt related personal information) > > > Cheers, > > Brian > ============== > Brian Kissel > Cell: 503.866.4424 > Fax: 503.296.5502 > > > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]<[EMAIL PROTECTED]>] > On Behalf Of Dick Hardt > Sent: Monday, August 04, 2008 4:49 PM > To: OpenID marketing > Subject: Re: [Marketing] OpenID market segmentation > > The only segmentation we have thought of so far is: > OPs > RP business > RP technical > Users > > I think any more then that is premature at this point in time. > > -- Dick > > On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote: > > > Within the marketing committee, has there been any agreement (or at > > least discussion) on market segments and customer segments for > > OpenID adoption, and in which sequence they are most likely going to > > adopt OpenID? > > > > We know that it is "OPs are first, RPs second" because that's what > > we're seeing in the market. > > > > But what about industries, geographies, business scenarios, > > demographics, ... or whatever other ways of slicing and dicing the > > market may be useful here? > > > > Thanks. > > > > > > > > Johannes. > > > > > > > > Johannes Ernst > > NetMesh Inc. > > > > > > <openid-relying-party-anonymous.gif> <lid.gif> > http://netmesh.info/jernst > > > > _______________________________________________ > > marketing mailing list > > [email protected] > > http://openid.net/mailman/listinfo/marketing > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 2888 (20080220) __________ > > The message was checked by ESET NOD32 Antivirus. > > http://www.eset.com > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing > > > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing > > -- Nat Sakimura (=nat) http://www.sakimura.org/en/
_______________________________________________ marketing mailing list [email protected] http://openid.net/mailman/listinfo/marketing
