My ball park number would be: Low dollar value commerce < US$10 -- Typical for mobile contents in Japan. Micro-payment kind. Mid dollar value commerce < US$500 -- Most of the Amazon type commerce falls into this category High dollar value commerce < US$5000 -- something in line with usual credit card credit limit. Higher dollar value commerce >= US$5000 -- stock brokerage, etc.
Would that be good enough? Also, is there any template so that we can start working on the cases? =nat On Thu, Aug 7, 2008 at 8:50 AM, Brian Kissel <[EMAIL PROTECTED]> wrote: > Good question Nat, I didn't have a specific number in mind, but suspect > that the balance between easy access and security/trust/reputation for > buying a $1 mp3 download is different than buying a $5000 diamond online, so > the RPs for those categories might have different requirements. I'm > certainly open to any suggestions, and it may not be a hard dollar number > but some other criteria that distinguishes between the two segments. > > > > Cheers, > > > Brian > > *==============* > > *Brian Kissel* > > *Cell: 503.866.4424* > > *Fax: 503.296.5502* > > > > *From:* [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] > *On Behalf Of *Nat Sakimura > *Sent:* Tuesday, August 05, 2008 1:55 AM > > *To:* OpenID marketing > *Subject:* Re: [Marketing] OpenID market segmentation > > > > What is the dollar value that makes a transaction "Not Low Value"? > Is it US$100? Or $1000? Or ... > > =nat > > On Tue, Aug 5, 2008 at 10:13 AM, Johannes Ernst <jernst+openid.net@ > netmesh.us> wrote: > > We are probably all now agreed that the OpenID message resonates > differently with different market segments. For example, OpenID has > significant market share for blog commenting and it's relatively easy to > make the case there, but it has zero market share so far for banking where > today, nobody (I've heard of) thinks that OpenID is a solution. > > > > Would it make sense for the marketing committee to attempt to categorize > existing OpenID adoption -- perhaps using the categories that Brian > suggested below -- and summarize why those adopters did or did not adopt, > and what the obstacles are in each of those categories? Over time, this > could perhaps be augmented by some systematic customer research that the > foundation should be performing (sub-contracting) -- at least I would make > the argument that it should. > > > > Personally I think it would be useful to inform our own planning within the > foundation, and perhaps focus and simplify our message and focus. > > > > Cheers, > > > > > > Johannes. > > > > On 2008/08/04, at 17:04, Brian Kissel wrote: > > > > While not suggesting more "official" segmentations, to address adoption > and the sequencing of OIDF outreach, our thoughts are that it may evolve as > follows: > > > > · User generated content (blogs, wikis, discussion groups, etc.) - > today > > · Media content sites (newspapers, magazines, broadcast and cable > TV, radio, sports, etc.) > > · Affinity group sites (boy scouts, little league, corp and > academic alumni associations) > > · Light duty partner federation (non-commerce) > > · Low dollar value commerce > > · More sensitive categories (banking, high value commerce, > healthcare, govt related personal information) > > > > > > Cheers, > > > > Brian > > ============== > > Brian Kissel > > Cell: 503.866.4424 > > Fax: 503.296.5502 > > > > > > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]<[EMAIL PROTECTED]>] > On Behalf Of Dick Hardt > Sent: Monday, August 04, 2008 4:49 PM > To: OpenID marketing > Subject: Re: [Marketing] OpenID market segmentation > > > > The only segmentation we have thought of so far is: > > OPs > > RP business > > RP technical > > Users > > > > I think any more then that is premature at this point in time. > > > > -- Dick > > > > On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote: > > > > > Within the marketing committee, has there been any agreement (or at > > > least discussion) on market segments and customer segments for > > > OpenID adoption, and in which sequence they are most likely going to > > > adopt OpenID? > > > > > > We know that it is "OPs are first, RPs second" because that's what > > > we're seeing in the market. > > > > > > But what about industries, geographies, business scenarios, > > > demographics, ... or whatever other ways of slicing and dicing the > > > market may be useful here? > > > > > > Thanks. > > > > > > > > > > > > Johannes. > > > > > > > > > > > > Johannes Ernst > > > NetMesh Inc. > > > > > > > > > <openid-relying-party-anonymous.gif> <lid.gif> > http://netmesh.info/jernst > > > > > > _______________________________________________ > > > marketing mailing list > > > [email protected] > > > http://openid.net/mailman/listinfo/marketing > > > > _______________________________________________ > > marketing mailing list > > [email protected] > > http://openid.net/mailman/listinfo/marketing > > > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 2888 (20080220) __________ > > > > The message was checked by ESET NOD32 Antivirus. > > > > http://www.eset.com > > > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing > > > > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing > > > > > -- > Nat Sakimura (=nat) > http://www.sakimura.org/en/ > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 2888 (20080220) __________ > > > > The message was checked by ESET NOD32 Antivirus. > > > > http://www.eset.com > > _______________________________________________ > marketing mailing list > [email protected] > http://openid.net/mailman/listinfo/marketing > > -- Nat Sakimura (=nat) http://www.sakimura.org/en/
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