EMPLOYMENT OPPORTUNITY Marketing Specialist, Associate, Job #51663 The Center for Creative Photography, The University of Arizona, Tucson
POSITION SUMMARY The Center for Creative Photography seeks an Associate Marketing Specialist who will establish and execute activities and functions of the Center's Marketing and Communication Program. Develops, organizes, directs, implements and evaluates marketing and communication strategies that achieve strategic objectives, improves internal and external communications, and raises awareness of the Center's exhibitions, collections, programs and the overall institution. Writes and edits content for publicity. Develops and recommends new or revised program goals, priorities and objectives. Supports crisis communication efforts, and serves as spokesperson as needed. Consults with and advises the Center's senior management on public relations issues and messages. Creates and maintains continuing personal contacts with representatives of local, regional, national and international media, including newspapers, online zines, radio and other media for the purpose of establishing and maintaining an effective public relations program. Works closely with the Center staff to promote the visibility of the Center, and develops a consistent public image and messaging through all communications tools. Analyzes the extent of the public's understanding of the Center's messages, and determines the need for further communication. Evaluates program effectiveness to develop improved methods; devises evaluation methodology and implements; analyzes results and recommends and/or takes appropriate action. Establishes and manages production schedules for the website, monthly e-newsletter, press releases, advertisements, announcements, annual report and other collateral material in conjunction with the University Libraries' Marketing Director. Coordinates process from development through printing and distribution. Assists in the development of annual budgets for advertising, print and electronic materials. Monitors and approves program expenditures ensuring that budget allocations are not overspent. Prepares periodic reports, financial statements and records on program activities, progress and status for management or outside agencies. Full-Time (Monday - Friday; 40 hours/week); FLSA: Exempt. DUTIES AND RESPONSIBILITIES: 1. Manages the Center for Creative Photography's e-communication tools including the website: ? Oversees content and production of tools; updates website content including text and images; maintains and updates calendar; develops and manages process for creation of web pages with content from Center staff; creates and maintains blogs; creates announcements. ? Serves as liaison with the Library's Website Steering Group; attends meetings. ? Maintains and updates Facebook page; responds to users who post to the Facebook page. ? Stays abreast of website trends; recommends changes in design, navigation and labeling. ? Develops assessment measures to determine success of the website; conducts usability testing and makes improvements to the site based on results; tracks Google Analytics information and uses it to guide decisions for updating content. 2. Manages the Center's monthly e-newsletter, Focal Point: ? Gathers content from staff; creates, checks facts and edits content. ? Maintains and updates newsletter subscriber list. ? Sends newsletter to subscribers, and responds to and routes messages from subscribers. 3. Produces publicity materials in conjunction with University Libraries' Marketing Director: ? Creates, edits, coordinates and distributes press releases, advertisements, announcements, annual report, monthly e-newsletter, brochures, posters and other collateral. ? Manages relationship with Arizona Public Media for graphic design, publicity and other services. ? Manages relationships with local, national and international media; responds to media inquiries. ? Identifies new promotional venues. ? Establishes and consistently, effectively and efficiently supports procedures and communication channels for delivery of public information. MINIMUM QUALIFICATIONS: * Bachelor's degree in Marketing, Communications, Liberal Arts or related field AND one year experience in development of comprehensive marketing plans or book publishing experience or advertising; * OR, Five years' experience in the development of comprehensive marketing plans or book publishing experience or advertising; * OR, Any equivalent combination of experience, training and/or education approved by Human Resources. PREFERRED QUALIFICATIONS: 1. Experience in newsletter design and production. 2. Experience in evaluation and assessment. 3. Experience in website development. 4. Knowledge of issues pertaining to art and photography. 5. Knowledge of the principles and practices of marketing and graphic design. 6. Knowledge of web content management, Drupal and social media. 7. Skill in use of computer programs (MS Office Suite). 8. Excellent interpersonal, written and verbal communication skills (portfolio required). 9. Strong organizational skills, ability to prioritize and manage multiple projects effectively. OPEN/CLOSE DATES: Posted: 1/4/13; Closes: 1/22/13. APPLICATION REQUIREMENTS/INSTRUCTIONS: 1. Complete a Classified Staff Application Form -- Please fill in the application form completely; and include the names and contact information for 3 direct supervisor references (who have completed your performance evaluation). Respond to supplemental questions. 2. Include a Resume. 3. Include a Letter of Interest that describes your qualifications and experience with the competencies needed in the position. 4. Include at least 1 writing sample: press release, news article; at least 1 design sample: brochure, press/online advertisement; and links to online portfolios or samples of work. TO APPLY: Go to The University of Arizona's CareerTrack application system at http://www.uacareertrack. com/ and search for Job #51663. Complete a Classified Staff Application Form and include required information and materials listed above. Application materials mailed/emailed to the department will not be accepted. Note: The University Libraries does not pay candidate interview or moving expenses for classified staff positions. For questions regarding The UA CareerTrack system contact: 520-621-3662; TDD 621-8299 (M-F 8-5). As an equal opportunity and affirmative action employer, the University of Arizona recognizes the power of a diverse community and encourages applications from individuals with varied experiences and backgrounds. The University of Arizona is an Equal Employment Opportunity - Affirmative Action Employer-M/W/D/V. DENISE GOS? | Director of Publications, Licensing and Marketing Center for Creative Photography, University of Arizona 1030 N. Olive Rd / P.O. Box 210103, Tucson, AZ 85721-0103 T: 520.307.2830 | F: 520.621.9444 http://www.creativephotography.org
