Hi Denise,  Did you have a failed search?  Maybe I'll reconsider an 
application, if so.  Certainly I would love to promote CCP.  If I would have 
the opportunity to develop some more diverse skills applicable to the position 
it would be an honor to work there again. Cheers,Dianne
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Dianne 
                        Nilsen
Photographic Imaging and Consulting 
                        Services
2428 East Helen Street
Tucson, 
                        Arizona  85719

520.881.7002
520.982.0512 
                        cell
 From: gosed at u.library.arizona.edu
To: mcn-l at mcn.edu
Date: Thu, 10 Jan 2013 18:06:50 +0000
Subject: [MCN-L] Employment opportunity at Center for Creative Photography

EMPLOYMENT OPPORTUNITY
 
Marketing Specialist, Associate, Job #51663
The Center for Creative Photography, The University of Arizona, Tucson
 
POSITION SUMMARY
The Center for Creative Photography seeks an Associate Marketing Specialist who 
will establish and execute activities and functions of the Center's Marketing 
and Communication Program.  Develops, organizes, directs, implements and 
evaluates marketing and communication strategies that achieve strategic 
objectives, improves internal and external communications, and raises awareness 
of the Center's exhibitions, collections, programs and the overall institution. 
 Writes and edits content for publicity.  Develops and recommends new or 
revised program goals, priorities and objectives.  Supports crisis 
communication efforts, and serves as spokesperson as needed.  Consults with and 
advises the Center's senior management on public relations issues and messages. 
 Creates and maintains continuing personal contacts with representatives of 
local, regional, national and international media, including newspapers, online 
zines, radio and other media for the purpose of establishing and maintaining an 
effective public relations program.
 
Works closely with the Center staff to promote the visibility of the Center, 
and develops a consistent public image and messaging through all communications 
tools.  Analyzes the extent of the public's understanding of the Center's 
messages, and determines the need for further communication.  Evaluates program 
effectiveness to develop improved methods; devises evaluation methodology and 
implements; analyzes results and recommends and/or takes appropriate action.
 
Establishes and manages production schedules for the website, monthly 
e-newsletter, press releases, advertisements, announcements, annual report and 
other collateral material in conjunction with the University Libraries' 
Marketing Director.  Coordinates process from development through printing and 
distribution.
 
Assists in the development of annual budgets for advertising, print and 
electronic materials.  Monitors and approves program expenditures ensuring that 
budget allocations are not overspent.  Prepares periodic reports, financial 
statements and records on program activities, progress and status for 
management or outside agencies.
 
Full-Time (Monday - Friday; 40 hours/week); FLSA:  Exempt.
 
DUTIES AND RESPONSIBILITIES:
 
1.      Manages the Center for Creative Photography's e-communication tools 
including the website:
 
?         Oversees content and production of tools; updates website content 
including text and images; maintains and updates calendar; develops and manages 
process for creation of web pages with content from Center staff; creates and 
maintains blogs; creates announcements.
 
?         Serves as liaison with the Library's Website Steering Group; attends 
meetings.
 
?         Maintains and updates Facebook page; responds to users who post to 
the Facebook page.
 
?         Stays abreast of website trends; recommends changes in design, 
navigation and labeling.
 
?         Develops assessment measures to determine success of the website; 
conducts usability testing and makes improvements to the site based on results; 
tracks Google Analytics information and uses it to guide decisions for updating 
content.
 
2.      Manages the Center's monthly e-newsletter, Focal Point:
 
?         Gathers content from staff; creates, checks facts and edits content.
 
?         Maintains and updates newsletter subscriber list.
 
?         Sends newsletter to subscribers, and responds to and routes messages 
from subscribers.
 
 
3.      Produces publicity materials in conjunction with University Libraries' 
Marketing Director:
 
?         Creates, edits, coordinates and distributes press releases, 
advertisements, announcements, annual report, monthly e-newsletter, brochures, 
posters and other collateral.
 
?         Manages relationship with Arizona Public Media for graphic design, 
publicity and other services.
 
?         Manages relationships with local, national and international media; 
responds to media inquiries.
 
?         Identifies new promotional venues.
 
?         Establishes and consistently, effectively and efficiently supports 
procedures and communication channels for delivery of public information.
 
 
MINIMUM QUALIFICATIONS:
 
  *   Bachelor's degree in Marketing, Communications, Liberal Arts or related 
field AND one year experience in development of comprehensive marketing plans 
or book publishing experience or advertising;
  *   OR, Five years' experience in the development of comprehensive marketing 
plans or book publishing experience or advertising;
  *   OR, Any equivalent combination of experience, training and/or education 
approved by Human Resources.
 
PREFERRED QUALIFICATIONS:
 
1.      Experience in newsletter design and production.
 
2.      Experience in evaluation and assessment.
 
3.      Experience in website development.
 
4.      Knowledge of issues pertaining to art and photography.
 
5.      Knowledge of the principles and practices of marketing and graphic 
design.
 
6.      Knowledge of web content management, Drupal and social media.
 
7.      Skill in use of computer programs (MS Office Suite).
 
8.      Excellent interpersonal, written and verbal communication skills 
(portfolio required).
 
9.      Strong organizational skills, ability to prioritize and manage multiple 
projects effectively.
 
OPEN/CLOSE DATES:  Posted: 1/4/13; Closes:  1/22/13.
 
APPLICATION REQUIREMENTS/INSTRUCTIONS:
 
1.      Complete a Classified Staff Application Form -- Please fill in the 
application form completely; and include the names and contact information for 
3 direct supervisor references (who have completed your performance 
evaluation).  Respond to supplemental questions.
 
2.      Include a Resume.
 
3.      Include a Letter of Interest that describes your qualifications and 
experience with the competencies needed in the position.
 
4.      Include at least 1 writing sample: press release, news article; at 
least 1 design sample: brochure, press/online advertisement; and links to 
online portfolios or samples of work.
TO APPLY:  Go to The University of Arizona's CareerTrack application system at 
http://www.uacareertrack. com/ and search for Job #51663.  Complete a 
Classified Staff Application Form and include required information and 
materials listed above. Application materials mailed/emailed to the department 
will not be accepted. Note:  The University Libraries does not pay candidate 
interview or moving expenses for classified staff positions.  For questions 
regarding The UA CareerTrack system contact: 520-621-3662; TDD 621-8299 (M-F 
8-5).
 
As an equal opportunity and affirmative action employer, the University of 
Arizona recognizes the power of a diverse community and encourages applications 
from individuals with varied experiences and backgrounds.  The University of 
Arizona is an Equal Employment Opportunity - Affirmative Action 
Employer-M/W/D/V.
 
 
 
DENISE GOS? | Director of Publications, Licensing and Marketing
Center for Creative Photography, University of Arizona
1030 N. Olive Rd / P.O. Box 210103, Tucson, AZ 85721-0103
T: 520.307.2830 | F: 520.621.9444
http://www.creativephotography.org
 

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