January 28, 2010 9:26 AM PST

1.1 million new subscribers boost Netflix earnings

by Lance Whitney
News.com

http://news.cnet.com/8301-1023_3-10443396-93.html?tag=newsEditorsPicksArea.0



Netflix has more than a million people to thank for its latest surge in 
sales and earnings.

After winning 1.1 million net new subscribers in a single quarter, the 
company announced Wednesday that fourth-quarter profits jumped 36 percent 
to $30.9 million from $22.7 million in 2008's final quarter. Sales climbed 
24 percent to $445 million from $359 million in the year-ago quarter.

The new subscribers added since the third quarter marked a record for the 
online rental company, which offers DVDs through the mail and streaming 
content for 12.3 million customers. Netflix also lost fewer customers in 
the fourth quarter, as the churn rate, or the number of people who don't 
renew their monthly subscription, dropped to 3.9 percent from 4.4 percent 
in the third quarter and from 4.2 percent in 2008's final quarter.

The company added nearly 3 million new subscribers over the full year.

The final quarter also saw Netflix strike a deal with Nintendo to provide 
its streaming video service on the Wii. Nintendo now joins Sony and 
Microsoft in offering the Netflix service via their game consoles. 
Netflix's streaming service has also taken off among regular subscribers, 
prompting the company to forecast that two-thirds of its customers will 
watch movies that way by the middle of 2011.

For its first quarter of 2010, Netflix expects the number of subscribers to 
reach up to 13.8 million. It's also forecasting quarterly earnings of up to 
$32 million on sales of $490 million to $496 million, all higher than 
analysts have been predicting.

The fourth-quarter surge and outlook for 2010's first quarter combined to 
push Netflix stock up more than 20 percent Thursday morning.


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George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

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