Though Absent, Apple Permeates Barcelona Fair

By KEVIN J. O'BRIEN
The New York Times
February 15, 2010

The biggest gathering of the global mobile phone industry begins on 
Monday in Barcelona, and much of the talk will be about the company 
that is not there: Apple.

Its iPhone has been imitated by larger competitors like Samsung 
Electronics, Nokia, LG and Research In Motion. All of them will be 
showing touch-screen devices and application stores, two innovations 
popularized by the iPhone.

In App Planet, a special section of the sprawling Fira de Barcelona 
convention grounds in the city's center, more than 50 small software 
developers, many of whom make applications for the iPhone, will 
display the device's capabilities. Elsewhere, manufacturers of 
netbooks and other mobile, connected devices will show their answers 
to the iPad, the tablet computer Apple introduced last month in San 
Francisco.

Meanwhile, Apple's longtime rival, Microsoft, will be seeking some 
attention for the first glimpse of its Windows Mobile 7 operating 
system software for cellphones. The company does not plan to offer it 
on devices yet, according to people familiar with the company's 
plans. Microsoft's impact on the industry has been diminishing in the 
face of increased competition from other operating systems.

Apple, one of those new competitors, has never exhibited at big 
industry trade shows, including the Mobile World Congress. Secretive 
and focused, Apple rarely ventures beyond its own well-staged 
promotions. The company has sent executives to the Barcelona show, 
but has never taken center stage.

...

http://www.nytimes.com/2010/02/15/technology/companies/15apple.html

***********************************
* POST TO MEDIANEWS@ETSKYWARN.NET *
***********************************

Medianews mailing list
Medianews@etskywarn.net
http://lists.etskywarn.net/mailman/listinfo/medianews

Reply via email to