Sirius XM pivots into streaming satellite radio

By Ted Kritsonis
WhatsYourTech.ca

November 23, 2012

Listening to satellite radio online isn't new, but the new features and 
revamped mobile apps are carving out a more balanced niche for Sirius XM.

http://www.calgaryherald.com/technology/Sirius+pivots+into+streaming+satellite+radio/7601557/story.html


It used to be that satellite radio and Internet radio were rival methods 
of listening to music. Satellite offered access almost anywhere you 
could drive, while the Internet presented tens of thousands of radio 
stations from across the globe. Sirius XM Canada’s foray into Internet 
streaming doesn’t exactly fuse the two together, but it does mark a 
turning point in how you can listen to your content as a subscriber.

This is pretty much all centred on the revamped iOS and Android 
smartphone and tablet apps, as well as the Lynx, the first satellite 
radio unit in Canada that has the ability to not only playback audio 
over Wi-Fi, but can also play all the exclusive channels from Sirius and 
XM, respectively. These are called Premier packages, and they’re 
basically add-on packages that tack on the channels the other provider 
has. For example, as a Sirius subscriber, you would get the NHL, MLB, 
NBA, PGA, Opie and Anthony and Oprah. As an XM subscriber, you would get 
Howard Stern, NFL, Martha Stewart and Playboy.

Signing up for this is an extra $4.00 over and above the regular $15.99 
monthly subscription. Then there’s the Internet side of the equation, 
which will also costs a bit more. For another $4.00 per month, Internet 
audio streaming gives you access to an online player on a computer (most 
browsers supported), smartphone and tablet. With mobile devices, you can 
also stream over 3G or LTE, too. The added benefit to all this is that 
you have more control and freedom over how you listen to your favourite 
programming.

The most noticeable feature is Start Now, which lets you go back up to 
five hours on a majority of channels as part of On Demand. In other 
words, if you missed a countdown or a some other show in its entirety 
and it aired within the last five hours, you would be able to scrub back 
along the playback bar and just listen to it from the beginning. The 
name of the show, segment or song title is displayed above to let you 
know where you are along the line.

TuneStart is along the same lines, except that it just lets you skip 
back to previously played tracks, like you would on any tracklist. 
Because the show or playlist continues to play live, you can also skip 
tracks forward or just go directly to what’s currently playing. No 
matter where the song has progressed, you will always be taken to the 
beginning, and you can pause live content anytime you want.

The extension of those two features is the ability to record content 
directly to your smartphone or tablet to listen off-line. This isn’t new 
to satellite radio, since there were previous Sirius and XM products 
that made that possible, but the difference here is that the content is 
stored on your mobile device for 30 days where you can listen to it as 
much as you want. Show Finder is a programming guide for all the 
channels, where you can set reminders to alert you when it’s about to go 
live, or set it to record like you would on a PVR for your TV.

A major caveat to that is you won’t really be able to do it with music. 
Music ownership continues to be a thorny issue, which means that you can 
set reminders, but can’t actually record anything. There are some 
exceptions, like Sirius XM-specific music shows or programming, but 
those tend to be pretty rare.

This is a shame because streaming over 3G and LTE can be a serious drain 
on your mobile data plan. The quality of the stream is fairly high to 
begin with, but it’s also easy to forget you’re even listening to a 
stream. Time goes by, and before long, a chunk of your data plan is 
gone. Because the app can play in the background, this is a scenario 
that can happen more often than you think.

Of course, it helps that the new app also resembles an Internet radio 
app. Navigation is easy to understand, it’s got a polished look with 
album art, bios and clear explanations on what everything means. The 
Lynx can best be described as a hardware unit that does all of the 
above, including streaming to a Bluetooth-enabled speaker. The good 
thing about that is you don’t have to necessarily spend money on a home 
kit. Just plug in the charger and stream the audio over to a speaker 
that has Bluetooth built-in. Store up to 25 presets so you’re not 
navigating all the time.

One neat trick Sirius XM included is the Radio Replay feature that 
records up to eight hours of content for each of the five presets that 
are displayed on the screen at one time. This is accessible when the 
Lynx is in Satellite mode, whereas Internet mode limits it to five 
hours, like the mobile app. The major difference is that Satellite mode 
records music, whereas Internet mode can’t.

Like the mobile app, the Lynx doesn’t actually tap into any Internet 
radio stations to offer a hybrid of over 100 satellite radio stations to 
go with thousands of Internet radio ones. The only content you’ll have 
access to is what’s offered within the Sirius XM platform. Keep that in 
mind because using the term “Internet radio” can confuse some into 
thinking the best of both worlds is what’s being offered here.

That’s not really a knock against Sirius XM. It is a different business 
model, after all. It’s just important to remember that enjoying all the 
channels and features that come with this new pivot to the Internet 
amounts to $249.99 for a 12-month period. That covers your regular 
subscription, plus Premier and Internet.

_______________________________________________

Please be sure to include a URL to the article. Reply to the sender with a 
"Thank you" if you like this post.
_______________________________________________
Medianews mailing list
[email protected]
http://lists.etskywarn.net/mailman/listinfo/medianews

Reply via email to