Unless you are fortunate enough to be in a great market, retail can be a
brutal business. And if you are in a great market then there's always
someone else opening up a competing shop. A retail shop owner is not trying
to retire off each sale. In many cases, he's trying to survive & really
wishes that he could raise his prices even higher. Good on-line shops can
sell cheaper than brick & mortar shops because business costs are no-where
close to each other.

The most obvious cost difference between a retail location and a on-line
(warehouse) location is rent - I pay about $4,000 less per month than if I
were in a low cost strip mall somewhere.

The second cost is fixturing, starting with the racks & shelves for the
product, all the way out through the checkout stands. Even used fixturing,
providing you can find whet you want used, can cost a small fortune.
Warehouses use low cost shelving & there are no product displays to set up
and maintain.

And these are just two examples - there are many more.

All of these cost savings can translate into savings for on-line customers,
often so much savings that they more than cover freight. My on-line business
is open for limited local hours, but it's very obvious that it is a
warehouse operation. I'd have to mark up my goods another 20% - 30% just to
stay where I'm at profit wise if I were shipping out of a traditional store
front.

Thanks,
Tom Hargrave
www.kegkits.com
256-656-1924
 

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
On Behalf Of Robert & Tara Ludwick
Sent: Sunday, September 09, 2007 10:59 PM
To: Mercedes Discussion List
Subject: Re: [MBZ] i really don't get how brick and mortar shops can survive
today

 We buy just about everything but fuel and groceries online, It saves a 
minor fortune.
Building material have remained the last bastion of protected 
territorial marketing , but it looks like that's finally cutting loose 
as well. It's about time.
I have no sympathy for the local business owners crying about how 
they're loosing business to the internet. If   ( at least around here ) 
they weren't trying to retire off of each sale, and being jerks about it 
to boot, they wouldn't be loosing business.

I can't wait until some enterprising lumber wholesaler goes internet and 
starts offering direct ship lumber without the extra 2-3 middle men.

----------Robert

Peter T. Arnold wrote:
> On Fri, 7 Sep 2007 22:07:19 -0400, you wrote:
>
>   
>> i've been stopping at every hardware/home/discounter store i pass for the
>> last week looking for burgundy rustoleum.  my leg kills me every time i
get
>> back in the car.  it's 90 degrees outside.  no one seems to have it.
>>
>> i look online . my order is placed in 5 minutes.  they are paying the
>> freight.  i'll have it within a week.
>>
>> how can your local hardware store compete with this?
>> _______________________________________
>>     
> Last year we remolded the Home interior.  Took the kitchen out to the
> studs!  Spent the value of a Buick.
> New high end cabinets from Home Depot, best to pay them to worry about
> layout 
>
> $5,000 of appliances and stuff bought online, savings after shipping
> was about 25%
> "Pergo" style flooring for living room bought online, savings was
> about 50%
>
> My wife is a shopaholic, she like to get the last dime off the table.
>
> Buying on line has been very good for us!
>
> --
>
> Regards,
>
> Peter T. Arnold
>
> 2007 HHR, 2.4L/Auto, LT2, 12Kmi, No problems!
> 1987 300SDL  280KMI  Inherited by Grandson
> 1995 F-250 PowerChoke  199Kmi
> 1954 Metropolitan Convertible, Hanger Queen
> Wife has a Cruizer, 80 Kmi, as reliable as an Ice Box, the car that is!
>
> _______________________________________
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>
>
>   


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