Article published August 29, 2010
Writer's use of 'schizophrenic store' was a mistake

Words are powerful things.

Their meaning often changes with the way they are used, and they often mean
different things in different contexts and to different people. Which
sometimes gets us in trouble.

Larry Vellequette, a Blade business writer, found this out this month when
he wrote a story about two brothers who opened a store devoted to selling
University of Michigan and Ohio State merchandise, a shop he called a
"proudly schizophrenic store."

That did not sit well with Jim Bayer, who wrote a passionate letter to the
reporter, begging him to refrain from "the rude, crude misuse of
schizophrenic" as a pop culture term.

"Please refrain from adding to the stigma that defines those afflicted with
mental illness in our society, " Mr. Bayer wrote, adding, "At least learn
the proper definition of the affliction."

This is not academic to Mr. Bayer, whose "bright, classy, stunning, and very
intelligent" daughter's life was changed forever four years ago when she was
diagnosed with severe schizophrenia.

The reporter defended himself by arguing that using the term to describe
"two or more diametrically opposed objects or forces sharing the same space"
has been common for many years.

That didn't please Mr. Bayer, who still found it "disrespectful and hurtful"
and suggested the reporter find a better word.

Your ombudsman agrees with the reader. Christine Cooper, the executive
director of FAME, the Family Association for Mental Health Everywhere, said
to use schizophrenic as an adjective is not only tasteless, "it reinforces
the perception that schizophrenia is some sort of personality quirk, not
serious mental illness."

"I guess we've got a long way to go," she said.

The reporter should have found a better word, and his editors should have
changed the one he used. Mental illness still carries a stigma in this
society, and as a society, we still are sometimes insufficiently
insensitive. Yes, we use "schizo" all the time.

But putting it in print was wrong. Being creative doesn't have to mean being
insensitive.

http://toledoblade.com/article/20100829/COLUMNIST17/8280389/-1/NEWS10

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