Here is an interesting application of mobile imaging. Thanks to Anthony Townsend.
Rich L. -----Original Message----- From: [email protected] [mailto:[EMAIL PROTECTED] On Behalf Of Anthony Townsend Sent: Thursday, June 08, 2006 6:39 PM To: telecom-cities Subject: [telecom-cities] codecheck - MMS and bar codes enable product communitues http://www.aec.at/en/prix/awards2006.asp "Codecheck" www.codecheck.ch The Codecheck project is an effort to create an informed "community" of consumers who are able to critically assess products prior to reaching their purchasing decisions. Whereas certain initiatives pursue this aim primarily by condemning retail offerings that are potential health hazards, Codecheck takes a different approach: it helps consumers decipher the product's barcode. The way this works is as simple as can be. A potential buyer uses his/her PC to enter the product's numerical code and sends it via Internet to codecheck.ch; what immediately comes back are comprehensive definitions and information from experts about ingredients like sodium laurent sulfate and E250. The result is the creation of a reference work that is constantly being expanded and updated with contributions from manufacturers, wholesale distributors, specialized labs, consumer organizations and individual consumers. Potential purchasers thus have access to a wide variety of information, opinions and reports, a body of knowledge that constitutes a solid basis on which to form an opinion about a particular product. Plans are currently in the works to enhance this system by building in mobility. For example, a shopper in a supermarket could use his/ her cell phone's camera to photograph a product's barcode and then send this image as an MMS to codecheck.ch, and the relevant information would immediately be transmitted back. By linking up diverse technologies (photography, Internet, telecommunications) in this way, Codecheck represents a step in the direction of well- informed consumers. --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "mobile-society" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/mobile-society -~----------~----~----~----~------~----~------~--~---
