Hi Ron, When I first started to work for myself one of my contracts was to teach engineering undergraduates why they needed to understand marketing and Brand Image. Brand Image was a section of my lessons and taught me a few things too. One day I put up the badges/logos of a number of famous car makes including Morgan but blotted out the names; no-one knew Morgan. I then showed images of car front ends and almost everyone exclaimed "Morgan" and once they discovered I had one I was asked to talk about the company and how it had survived. Morgan has dared to be different to survive and it seems to me it is respected for that despite its quaintness. I've had four Alfas over the years and all were fun to drive when compared with other mass produced cars of their day but the fact they were engineered for high-speed repetitive production techniques took the "Morgan-factor" away from them. Good luck with the E-Type. Lawrence -----Original Message----- From: Ron Billing [mailto:[email protected]] Sent: Thursday, May 24, 2012 7:56 PM To: mogtalk2 Subject: Re: [mogtalk2] Re: Now, That's Brand image
I don`t know much about `brand image` but recently I`ve put in a few hundred miles in a 1750 Alfa Romeo Spider that I bought and applied some TLC to over the winter. Do you know this, nobody takes a blind bit of notice of it. Now in my delightful 4/4, lights flash, people wave, and everybody knows someone who had one of them hundreds of years ago. So which stays and which goes. No contest, Morgan stays forever ! And it`s far better drive. Ron. I`m also playing with an E Type Jag and will be very curious how that compares and which I will want to keep when I eventually get a drive in it. Bought as a big box of bits last year and nearly at the point of starting the magnificent motor. ------------------------------------------- View posts on The Mail Archive http://www.mail-archive.com/[email protected]/ [http://www.mail-archive.com/[email protected]/] Modify Your Subscription: https://www.listbox.com/member/?member_id=22459785&id_secret=22459785-4a39ddf8 Powered by Listbox: http://www.listbox.com
